United States Motorcycles is still positive in 2024. Although the market started without new wind, first half sales were 323.091, up a little 0.9%. Honda is still leader and Harley-Davidson is finally positive.
U.S.A. Motorcycles Market Trend
The two-wheeler market in the United States is the 14th largest in the World and one of the more stable, with annual volume steady in the range of around half a million since over a decade.
External factors, like economic crisis or boom, changes in political sustain to the industry, covid and others have only marginally affected the industry, probably because of the market itself.
Infact, the market is basically composed of street motorcycles, while the scooter segment – always very small – in not growing up.
For Americans, a motorcycle is a typical vehicle to ride free outside congested metropolitan town and they purchase just for leisure, life style, than for usage. People using motorcycle to commute to work are few.
American were purchasing the local icon, Harley-Davidson, while now, with arrival of several new brands with a wide product range and with the decline of Harley-Davidson, customers take the opportunity to make new experience.
In 2024 the market started without new wind and the first half sales were 323.091, up a little 0.9%.
Although the available incentives are among the highest worldwide, the electric 2-Wheeler market is still marginal, but in the first half sales increased a good 55.0%.
In the competitive arena, having finally scored a year-on-year growth, the leadership is again in the Honda hands, even thanks to a sales +4.8% in the period.
In second place a good performance was scored by Harley-Davidson with registrations up 7.4%.
Third place of the podium confirmed by Kawasaki although sales were down 8.9%.
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