Great Britain 2024. Motorcycle Market Without Boost

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Triumph-Speed-400
Triumph-Speed-400

British Motorcycles Market is flat. Weak consumer demand, record inflation and skyrocketing interest rates hit the industry. After the first four months of 2024, sales have been 37.815 (-0.2%). Honda is leader while main challengers reduced the gap.

 

UK Motorcycles Industry Trend and Perspectives

Weak consumer demand, record inflation and skyrocketing interest rates hit in 2023 the British 2-Wheeler industry, which decline moderately at 121.042 (-2.0%).

The start of the 2024 was not better, with the market still struggling. After the first four months of the year, sales have been 37.815 (-0.2%)

Looking inside data, we can note that while the motorcycles segment was moderately gaining (+1.2%), the scooter segment declines  (-3.4%), with most significant fall in the 2-50cc and 51-125cc classes, those more impacted by the lower demand in the metropolitan areas.

However, most of the scooter segment decline was correlated with the difficulties of the electric segment, already in place last year.

Royal Enfield_Scram 411
Royal Enfield_Scram 411

Looking at top manufacturer’s performance, Honda confirmed the leadership although with sales up only 0.2%

In second place Yamaha has reduced the gap from the leader, gaining 6.2% year on year.

In third place Triumph gained 21.7% while in 4th place BMW lost 2.0%.

Behind Kawasaki (+11.6%), KTM (-7.7%), Royal Enfield (-0.1%), Suzuki (+0.4%).