European Motorcycles Market is growing. The third quarter 2023 was very positive, with overall market up 32.6%. Excluding Turkey, the rest of the region (from Portugal to Russia) grew up 4.9%.
Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.
European Motorcycles Industry Trend and Perspectives
The European Motorcycles market is showing different speed among countries, with some in a great positive trend, Turkey overall, but Italy as well, and others steady (UK, Germany) or declining (France).
Turkey stands on its own way. But considering all the others, the common fact in 2023 is the surprisingly decline reported in the electric segment, after a very promising 2022.
The third quarter 2023 was very positive, with overall market up 32.6%. Excluding Turkey, the rest of the region (from Portugal to Russia) grew up 4.9%.
In the first nine months 2023 sales have been 1.9 million (including 0.6 million in Turkey), up a roaring 24.0%.
Looking at the competitive arena, the market leader is Honda with sales up 40.1%, followed by Yamaha (+12.1%), Piaggio (-1.4%) and BMW (+7.3%).
Details by country are available in the specific post we dedicate them.