British Motorcycles Market is steady. Following a moderately negative first half, ended with 62.240 sales (-2.6%) and a still marginally negative Q3 (-0.9) sales after nine months of the year have been 93.915 (-2.0%).
UK Motorcycles Industry Trend and Perspectives
Weak consumer demand, record inflation and skyrocketing interest rates hit the 2023 the British 2-Wheeler industry.
Following a moderately negative first half, ended with 62.240 sales (-2.6%) and a still marginally negative Q3 (-0.9) sales after nine months of the year have been 93.915 (-2.0%).
While the motorcycles segment is moderately gaining (+3.0%), the scooter segment declines in double-digit (-14.9%), with most significant fall in the 2-50cc and 51-125cc classes, those more impacted by the lower demand in the metropolitan areas.
The trend is confirmed by the electric L1 segment (-37.8%) and in L3 segment (-48.4%).
Looking at top manufacturer’s performance, Honda confirmed the leadership although with YTD sales up 3.2%.
In second place Yamaha is gaining as well (+8.7%).
In third place BMW gained 9.8% while in 4th place Triumph gained 3.2%
The losers are Lexmoto (-38.0%), Piaggio (-21.8%), Benelli (-13.9%), VMoto (-52.4%).
