French Motorcycles Market is steady. Sales increased a mere 2.9% in the first half, after the fall reported in the previous year. In Q3 sales were flat again (-0.2%) with the first nine months figures at 222.516, up 1.9%.
French Motorcycles Industry Trend and Perspectives
The introduction of new rules for 2-wheeler circulation in the metropolitan cities, starting from Paris, is evolving the industry and creating some disappointing among customers. This is probably one of the reason for the delay of EV market growth and the consequent steady speed taken by the market overall.
Indeed, while other European 2-W market in recent years are showing a growing tendency, the French market looks almost steady, in the range of 270-300.000 sales per year.
The 2023 market trend is within this binary with sales increased a mere 2.9% in the first half, after the fall reported in the previous year.
In Q3 sales were flat again (-0.2%) with the first nine months figures at 222.516, up 1.9%.
While the motorcycles segment is growing 12.5%, the scooter segment declines 11.2%, with most significant fall in the 2-50cc and 51-125cc classes, those more impacted by the lower demand in the metropolitan areas. The trend is confirmed by the electric L1 segment (-13.4%).
Note that in France, the use of vehicles within metropolitan areas, starting from Paris, is under deep discussion and entry fees have increased this year.
Looking at top manufacturer’s performance, Honda has taken the leadership with YTD sales up 43.7% thanks to the strong demand on PCX125, X-ADV 750 and CRF1100 Africa Twin.
In second place the last year leader, Yamaha, gaining 10.0% of sales for the top selling model, the Xmax 125.
In third place BMW is up 2.3% while in 4th place Piaggio lost 12.3%.
Behind Peugeot is down 3.3%, while Kawasaki is fast growing (+27.9%).
