German Motorcycles Market is moderately positive. In Q3 the comparison with the strong previous year moved the market in negative territory with sales down 3% and YTD September 2023 figures have been 198.818 (+1.0%) projecting the year flat.
German Motorcycles Industry Trend and Perspectives
Thanks to the +5% reported in the previous year, the second best sales peak out of the last 15, the German motorcycles industry started the 2023 as the third largest in Europe with positive expectations, based on the fact that short supply had penalized the delivery to clients in the previous 15 months.
Indeed, thanks to the arrival of bulks of new products from Asia, the market has been very positive for the entire first half, starting from the January boom (+26.4%).
However, the fast start eroded the orders portfolio and sales have been more stable in the following months, ending the first half with 138.711 sales (+2.8%).
In Q3 the comparison with the strong previous year moved the market in negative territory with sales down 3% and Year to Date September 2023 figures have been 198.818 (+1.0%) projecting the year flat on the previous.
While the motorcycles segment is growing 11.5%, the scooter segment declines sharply -18..8%, with most significant fall in the 2-50cc and 51-125cc classes, those more impacted by the lower demand in the metropolitan areas.
The trend is confirmed by the electric L1 segment (-51.1%), due to the lack of products, difficulties for all Chinese importers and even by a declined customer confidence, due to the not positive image created by the EV models on the road, specifically with regard to performance and reliability.
Looking at top manufacturer’s performance, Honda has taken the leadership having benefit from strong production availability and fly up 48.2%.
In second place Piaggio lost 13.2% followed by BMW, third with sales up 0.1%.
In 4th place Yamaha (-3.0%) ahead of Kawasaki (+10.7%).
Behind strong performances for KTM (+22.3%), Suzuki (+49.8%) and Voge (+86.7%).