BMW Motorrad 2023. Global Sales In Line To Hit the 10th Record In A Row

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BMW anniversary
BMW anniversary

BMW Motorrad Global Sales at Record. Year to date September 2023 global registrations were 171.090 (+6.2%) projecting over 200K by year-end, the new all time record, consolidating the over 10 years growing string.

McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

BMW Global Sales Track

BMW Motorrad follows its own way and it is in a single direction – ahead – although in the world around are virus, wars, economic crisis, huge petrol fluctuation, skyrocketing interest rates.

Indeed, looking at BMW Motorrad global performance in the last decade, the impression is of a solid growth, dominating the upper customer class segment, with sales grew up from a little more than 100.000 in 2012 to the double actually, with an impressive series of records.

Global registrations exceeded the 150.000 in 2018 for the first time and continued to go up in the following years, although difficulties created by covid19 in 2020, when production sites have been halted for a while.

In 2022 the company declared over 200.000 sales globally (sales to distributors and dealers) but the real registrations have been a little less (195.000), while the 200K milestone should be hit this year.

Indeed, year to date September 2023 global registrations were 171.090 (+6.2%) projecting over 200K by year-end.

Sales are growing in any continent, with Latam (+0.9%), Europe (+6.4%) and Asia – China, Japan, Taiwan, Korea – (+1.9%) and ASEAN (+16.5%).

BMW S1000 XR_2020
bmw-r-1250 RS
bmw-r-1250 RS