United States 2023. Honda Market Leader In A Flat Motorcycles Market


United States Motorcycles market is shy this year. In the first nine months of the year, sales have been 450.000 (+1.1%) projecting the entire year at 558.000 sales. Honda overtakes Harley-Davidson for leadership.

U.S.A. Motorcycles Market Trend

The two-wheeler market in the United States in one of the more stable in the world, with annual volume stable in the range of around half a million since a decade.

External factors, like economic crisis or boom, changes in political sustain to the industry, covid and others have only marginally affected the industry, probably because of the market itself.

Infact, the market is basically composed of street motorcycles, while the scooter segment – always very small – in not growing up.

For Americans, a motorcycle is a typical vehicle to ride free outside congested metropolitan town and they purchase just for leisure, life style, than for usage. People using motorcycle to commute to work are few.

American were purchasing the local icon, Harley-Davidson, while now, with arrival of several new brands with a wide product range and with the decline of Harley-Davidson, they purchase many brands. But total market volume stands where it is.

And this is happening in 2023 as well, with the market very stable on 2022 level. Indeed, in the first nine months of the year, sales have been 450.000 (+1.1%) projecting the entire year at 558.000 sales.

Although the available incentives are among the highest worldwide, the electric 2-Wheeler market is still marginal and not growing, due to traditional consumers low interest in the scooter market and the inadequate offers in the motorcycles segment. 

In the competitive arena, the market leader is Honda although sales slipped 2.6%. However, the performance was better than the former leader, Harley-Davidson which lost again (-5.7%).

Impressive the Kawasaki performance, thanks to the boom of the KL650, and now the Japanese manufacturer ranks in third place with sales up 3.0% following the double-digit jump reported in 2022.

Among last year winners, there were BMW (+5.3%), KTM (+17.1%), Husqvarna (+7.9%) and – above all – Royal Enfield (+15.7%).

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