TVS Motor Global Sales is fast growing. In 2023 sales are growing and after 9 months are 2.5 million (+18.4%) consolidating the 5th place in the global motorcycles market ranking.
McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Global Registrations Data Trend
TVS Motors aims to be the “premium” Indian motorcycles manufacturer and is pursuing this strategy improving under any aspects, starting from the R&D and production, learning by working with the partner BMW, evolving the line up with more style and more technological features. And this is working!
In terms of sales focus, while the domestic market is still crucial representing the 91.7% of global sales, the development of international activities has been a key focus in recent years with a step by step strategy. They focused initially on markets where the acceptance of their product line up was more likely and they won this challenge, fast evolving activities in Latin America and ASEAN.
Now they presented a completely revised product line, which authorize the expectations they could make an additional step, developing the network all around the World.
Last decade TVS Motor global sales performance is really impressive. A first step was between 2012 and 2018, with sales growing up from 1.9 million to 3.4 million.
When Indian market felt in 2019 and when covid hit the markets in 2020, TVS lost sharply declining at 2.36 million sales in 2020. In 2021 a recovery is in place and 2023 sales are projected at 3.2 million.
In 2023 sales are growing and after 9 months are 2.5 million (+18.4%).
Sales are booming (+19.1%) in the Indian region (India, Pakistan, Bangladesh and others), in North America (Mexico) and in ASEAN (+37.9%).
In Africa are down (-12.8%), while are declining in LATAM (-6.9%).
TVS took over Norton in April 2020
The historic Norton marque slid into administration in February amid claims of unpaid tax bills and discrepancies over misuse of pension funds.
As the weeks progressed it became increasingly clear the mire Norton’s owner Stuart Garner and associated partners had seemingly driven the manufacturer into with a number of investigations now pending.
However, the brand itself looks to have been saved from complete collapse after TVS Motor – one of a handful of parties through to be interested in Norton – stepping in with a £16 million deal, believed to be a cash one, to bring it under Indian ownership.
Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive marques today. Since the 20th century, Norton Motorcycles is renowned for their classic models and eclectic range of luxury motorcycles ranging from authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes.
Norton moved to its current home at Donington Park in 2008 and in 2009 CEO Stuart Garner set the World Speed Record for a Rotary Powered Motorcycle (recording 173 mph for a timed mile).
Norton is a famous brand, but actually is basically unsold. They affirm to distribute in 21 countries, but their global registrations in the 2019 have been only 128 of which 98 in the UK.
TVS Motor Heritage
TVS Motor manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. The company also manufactures three-wheelers. The company has an annual production capacity of 4 million 2 wheelers & 120.000 three wheelers.
It is one of the leading two-wheeler and three-wheeler exporters from India distributing to over 60 countries. The company has manufacturing plants located at Hosur in Tamil Nadu Mysore in Karnataka and Nalagarh in Himachal Pradesh. It also has one manufacturing unit located at Karawang in Indonesia.
In 1979 TVS Group company Sundaram-Clayton Ltd started Moped Division at Hosur to manufacture TVS 50 mopeds. In 1982 the company entered into a technical know-how and assistance agreement with Suzuki Motor Co Ltd of Japan and in 1985 they incorporated a new company Lakshmi Auto Components Pvt Ltd for the manufacture of critical engines and transmission parts. In 1986 the company acquired the assets of the moped division from Sundaram Clayton Ltd. Also the name of the company was changed from Indo Suzuki Motorcycles Ltd to TVS Suzuki Ltd.
TVS and Suzuki shared a 19-year-long relationship that was aimed at technology transfer for design and manufacture of two-wheelers specifically for the Indian market. Re-christened TVS-Suzuki, the company brought out several models such as the Suzuki Supra, Suzuki Samurai, Suzuki Shogun and Suzuki Shaolin. In 2001, after separating ways with Suzuki, the company was renamed TVS Motor, relinquishing its rights to use the Suzuki name.
The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27 2001.
In 2016 TVS started manufacturing the BMW G310R, a model co-developed with BMW Motorrad after their strategic partnership in April 2013 and in December 2018, the Hosur plant where the motorcycle is manufactured, rolled out its 50,000th G310R series unit.