Spanish Motorcycles Market is resilient to the energy crisis. has lost momentum after a roaring start of 2022. In May the market was surprisingly positive, growing up in double-digit with 18.927 sales (+14.0%) and with Year to Date figures at 74.267 (+11.5%). The market leader Honda boosted sales (+30%).
Spanish Motorcycles Industry Trend and Perspectives
In the 2022 the Spanish motorcycles market was expected to a double-digit growth driven by the demand for individual mobility, economic expansion, incentives to electric vehicles and a growing demand for evs.
These factors were expected to more than balance negative impact of growing inflation and production difficulties on raw materials purchase.
In effect, the market started very well with January and February sales up respectively 42.3% and 19.7%, before the Russian invasion of Ukraine.
In March the market fell down 6.9% ending the first quarter with 37.021 sales (+12.8%) and in April the trend unchanged, with 14.442 sales (-12.4%), shifting expectations in red-side.
However, in May the market was surprisingly positive, growing up in double-digit with 18.927 sales (+14.0%) and with Year to Date figures at 74.267 (+11.5%).
The impact of energy crisis has not cut demand for 2-wheeler, which are considered a low-consumption alternative to the expensive 4-wheeler and although positive, the demand for above the registrations figures, limited by the short supply reported by several manufacturers.
It is sensational the Honda performance so far, with the market leader sales up a huge 30.0% while the immediate followers, Yamaha and Piaggio performed -2.5% and +11.0% respectively.
As expected, the electric segment is fueling the scooter market with year to date sales grew up 71.1% in the L1 category (correspondent to below 50cc ICE) and the L3 category up 64.1%.
Niu is still market leader among electric manufacturers, although penalized by heavy short supply, while the fast growing is VMoto, actually second with sales up 368%.
The Russian war to Ukraine has changed the industry scenario, with a negative short term effect due to the “panic” effect, which is pulling people to wait before spending. In addition, the fast growing inflation will reduce the purchase power in the middle term while in the short, the huge increase of petrol is penalizing vehicles purchase shifting more rapidly than before the focus on electric vehicles.
Unfortunately, these vehicles are not available is large scale and just few models in the market have design and performance comparable with ICE models.
Motorcycles Market Trend 2021
The Spanish motorcycles market recovered in the 2021 partially offsetting the volume lost in the previous year.
Full Year 2021 sales have been 186.763, up 3.3%, still 10.000 units below the pre-covid level, one of the few countries in Europe not grown up after pandemic spread.
As in the last 10 years, the market leader is Honda with 2021 sales at 35.132, the best score since 2012, up 24.4%.
In second place Yamaha with 25.970 (+10.9%) hitting the best in the last decade.
Third ranked Piaggio with 16.956 (+0.6%) ahead of BMW with 11.923 (+8.1%) at the second level ever, after the 2019 record.
Losing one place, Kymco was 5th with 11.848 sales (-28.0%) and was followed by SYM with 9.876 (+7.7%), Kawasaki with 7.023 (-9.5%) and KTM with 6.099 (-6.9%).
The Electric Vehicles segment lost 12.6% with 12.006 sales, due to the fall of fleet market, while the B2C segment is growing up. Market leader is Silence (-51.7%) which produced for Seat, with a not positive results for both. In second place Niu Tech, with sales up 139.4% and in third Seat.