United States Motorcycles Industry is in good shape. In the 2021 total motorcycles and scooter sales have been 550.000, up 9.0% vs the previous year, hitting the highest level in over 15 years. Sales for ATV/RUV reached the 361.000 units (-1.5%).
U.S.A. Motorcycles Market Trend 2021
During the last decade, the two wheeler market was steady declining in the U.S.A.
In one side the stable demand for street motorcycles, with the former market leader, Harley-Davidson losing sales and market share in favor of other premium brands (BMW, Triumph, KTM overall), in the other side the slow demand for scooter – still marginal – and for off-road or Quads.
Then, the arrival of covid 19 generated a sudden demand for individual mobility, booming demand initially for off-road and ATVs and then for all types, including scooters and street motorcycles, with the 2020 sales up after 5 years of steady lost.
The trend is still in place, even if the market paused in the second half 2021 for new factors impacting the manufacturers, like inventory shortage, plants full capacity, difficulties in the HD re-launch plans.
However, in the 2021 total motorcycles and scooter sales have been 550.000, up 9.0% vs the previous year, hitting the highest level in over 15 years. Sales for ATV/RUV reached the 361.000 units (-1.5%).
In the next months the manufacturers have to manage the effects of the inflation acceleration – at the highest in 40 years – on customer demand and the production cost increase for increase for components, like iron, aluminon, carbon and electronics.
However, we foresee a market growth sustained by demand for individual mobility and electric zero emission two wheelers, after that EVs incentives have been boosted in November 2021.
Looking at the Top Brands performance in the total industry (2W + Powersport), Honda consolidated the leadership ahead of Polaris, which sell almost the double of the second Quad maker. Harley-Davidson recovered 22% and ranks in third place.