Gogoro kept losing sales in the 2021 and is no more a burning star. Following the previous year sales collapse, in 2021 global sales were 79.865, down 6.0% from the previous year. 99% of sales are done in Taiwan. A real disaster, compared with the performance reported by other competitors
McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Global Sales Trend
While Global electric scooter market boomed in the 2020 and 2021, Gogoro, the innovative Taiwanese EV specialist hit a wall, dropping down sharply, after a fast sales development achieved in the first six years of live.
Gogoro is focused in the domestic market and fails in the rapid development of an international network.
The manufacturer doubled sales each year between 2015 and 2019, focusing activities in Taiwan, where it was supported by generous government incentives for EVs and absence of real competition in the segment.
When incentives had been reduced and competitors introduced their electric scooters in the market. Gogoro sales dropped,
In 2021 global sales were 79.865, down 6.0% from the previous year and are 99% done in Taiwan. A real disaster, compared with the performance reported by other competitors huge increase reported by top competitors, like Yadea and Niu, which have expanded the international activities in all continents.
Gogoro, not only have lost steam at home, but failed the internationalization, although their GoShare project was rewarded in all the World providing an immediate brand awareness.
Gogoro and Gojek Partner to Develop EVs in Indonesia
The partnership between Gojek (a GoTo Group company) and Gogoro initially includes two key areas of cooperation. Firstly, GoTo Group is investing in Gogoro’s PIPE, and secondly, a cooperation between Gojek, Gogoro and Pertamina, on a battery swapping and Gogoro Smartscooter pilot scheme in Jakarta.
Indonesia has urged to develop the EV industry to reduce oil and gas consumption having over 140 million vehicles on the road, with motorbikes accounting for almost 85% of the total.
In the 2019, Indonesia issued a regulation to support the electric vehicle (EV) industry in the country, aiming to become an EV hub for Asia and beyond starting from 2022, introducing incentive schemes reserved to local producers.
GoShare Project Launched in Taiwan in 2019
Following the development of scooter renting system in key European Metropolitan Areas (including Paris, Madrid and Berlin) the always innovative Taiwanese Gogoro, just launched a new concept of sharing, called “GoShare” in the metropolitan area of Taoyuan (Taiwan) testing a new system to be expanded globally.
Go Share is a scheme that includes swappable batteries, a smartphone app, reservations, and facial recognition technology. The swappable battery technology in the Gogoro Smartscooter is designed to allow the user to travel longer distances, as well as reduce downtime for each scooter.
The Gogoro GoShare is deployed in Taoyuan, a special municipality in Taiwan that has been named the 2019 Intelligent Community of the Year by the Intelligent Community Forum. Taoyuan is the fifth-largest city in Taiwan, with over 2 million people and an urban area of 440 square miles.