Kenya 2021. Two-Wheeler Market Hits New All-Time Record Sales

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Bajaj Auto Boxer X125
Bajaj Auto Boxer X125

Kenya Motorcycles Industry is fast growing. In the 2021, posting the 5th all time record in a string, the market hit the 273.000 sales and this year will outpace the 0.3 million, becoming larger than traditional markets, like Italy or Germany.

 

The Kenyan two and three wheeler market is one the largest in the entire African Continent while the challenges to boost in the next decade are relevant.

The country is growing up with an average GDP over 5% and the pro capita income is near doubling each five years, while it is still around US$2.000, so at one of lowest level. The cost of a four wheeler is still too high for normal people, even in the pre-owned market and the motorcycle is the perfect device for individual mobility.

The motorcycles can be very adaptive to unpaved roads, which are still the majority in the country, and in the huge traffic jam of the few metropolitan areas. For this reason, the new motorcycles market is over 10 times bigger than the car market.

As the pro capita income is growing up, the two market is growing and this will continue for the entire decade.

The last years growth has been outstanding.

The market exceed the 100.000 units in the 2013 for the first time keeping growing up to reach over three time volume. In the 2021, posting the 5th all time record in a string, the market hit the 273.000 sales and this year will outpace the 0.3 million, becoming larger than traditional markets, like Italy or Germany.

The market peculiarities are similar to other low-income markets: motorcycles are over 90% of the industry, with rare scooter or underbone models. While premium brands are represented in the country, the 99.9% of sales are concentrated in the 100-150 cc segment dominated by Indian and Chinese manufacturers.

The best segment is the Street Commuter, allowing the transportation of more people (although the limit of two is of course valid in Kenya as in all the World).

The market leader is the Indian Bajaj Auto ahead of a group of Indian and Chinese manufacturers.