Russia 2021. Motorcycles Market Lost 18.6% While BMW Takes the Led


Russian Motorcycles Market fell down in the second half last year. Registrations (which do not include below 50 vehicles) in 2021 have been 24.036, down 18.6% from the previous year. Hitting the new record, BMW is the market leader.

Motorcycles Market Trend in 2021

Following the positive figures reported in the 2020, the Russian Two-wheeler market has lost terrain in 2021, due to the fall reported in the second half, caused by new registrations system

Registrations (which do not include below 50 vehicles) in 2021 have been 24.036, down 18.6% from the previous year.

The market leader is the German BMW with 3.095 sales, a new record, while the Indian Bajaj Auto ranks already in second place, three years after landing in the country.

In third place Motoland and in fourth the Chinese CF Moto.

MotorCyclesData has decided to stop any relation with clients or providers based in Russia.

Motorcycles Industry in Russia

Motorcycles were very popular in Russia and Russian people love premium brands like BMW and Ducati, while over 60% of the market is dominated by Japanese brands.

Until few years ago, the Russian was among the top 30 markets in the World. in the 2013 the market was really dynamic with over 170.000 sales and 200 brands distributed. Indeed, in the previous years, the industry was boosted by the landing of several new Chinese brands which entered in competition with the traditional European and Japanese brands, boosting the moped and scooter segments, even with the offer of low-cost electric vehicles.

Unfortunately, the effects of ONU sanctions started in the 2013 blocked the vehicles and spare parts import and the market collapsed, losing two-third of volume in the period 2013-2015 and then dropping again to a record low volume hit in the 2017 at only 7.145 units.

Basically the motorcycles were near to be extinct in Russia!

However, in 2018 and 2019 a recovery was in place and volumes in the 2019 reached the 13.044 units. Still a very low-level, considering Ukraine was near three-time bigger.

In the 2020 the industry was resilient to the crisis although few sales months have been penalized by lockdown due to the covid 19 counteractions.

The year ended with 16.226 sales, up 26.3% from the previous year.

The Motorcycles Industry in the CIS region

Motorcycles sales in the Commonwealth of Independent States (CIS) have a huge potential while current volume are low. The area cover the following nations: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, and Uzbekistan, all located in area with cold weather, large distances among main cities and low population density.

Countries wonderful for adventure travels in motorcycles, but not yet with a pro capita income to justify great expenses to purchase vehicles for fun, while the use of motorcycles/scooter for individual commuting is not popular as in other World’s regions.

MotorCyclesData covers the area having new motorcycles sales registrations since 2012 for Russia, Ukraine, Moldova, Kazakhstan, Uzbekistan and Azerbaijan. Data are released under subscription.

Considering Russia traditionally covered  over 50% of region sales, we concentrate our attention on the study of this market, despite actually Ukraine is three-time larger. Information on Ukraine are available, on demand.