Triumph 2021. Global Sales Boomed a Spectacular +34% hitting New Record

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Triumph Motorcycles Global Sales in 2021 hit the new all time record with an impressive jump from the previous. Global 2021 sales have been 78.365, up 30.8% thanks to rocketing performance in any single region worldwide.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Global 2021 Sales Performance

In the 2021 all premium motorcycles brands are reporting great performance and some, like Ducati and BMW (recently features by us) scored their all time records.

We could simply add to the list the British Triumph, but this would not be enough, because Triumph has not only hit the new all time record (achieved already after three quarters) but the annual increase has been really spectacular.

Who would imagine a so huge performance one year and half ago, when, Triumph announced a restructuring plan, “forced” by the pandemic, cutting around 10% of the workforce UK based?

That was really a good move, considering that in reality 2020 sales slipped only 2% before to take off in the 2021, and even a great deal for the owners, considering that both revenues and profits climbed at the all time record.

Global 2021 sales have been 78.365, up 30.8% thanks to rocketing performance in any single region worldwide. 

Triumph just recently landed in China, but sales increased a huge 204% last year, even showing huge space for further growth.

In North America sales boomed with USA (+54.4%), Canada (+60%) and Mexico (+95%) all skyrocketing. In Latin America sales boomed in Ecuador (+126%) and Guatemala (+96%).

European Operations participated to the party as well with sales up 18.8% as region and few countries very fast, like Italy (+39.8%), Greece (+46%), Poland (+41%), Portugal (+50%) and Lithuania (+1300%).

Although a shy local industries, sales boomed in India (+79%), in Philippines (+482%) and in Indonesia (+317%).

Behind this success the launch of the new Trident 660, already the best selling model ahead of the Bonneville T120 and the Bonneville T100.

Triumph Motorcycles

Triumph Heritage

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into bankrupt. The new company (initially Bonneville Coventry Ltd) continued Triumph’s record of motorcycle production since 1902.

Bloor set to work assembling the new Triumph, hiring several of the group’s former designers to begin work on new models.

In 1988, Bloor funded the building of a new factory at a 10-acre (40,000 m2) site in Hinckley, Leicestershire. The first Hinckley Triumph’s were produced for the 1991 model year. Bloor put between £70 million and £100 million into the company between purchasing the brand and breaking even in 2000.

At the same time as production capacity increased, Bloor established a new network of export distributors. He had previously created two subsidiary companies, Triumph Deutschland GmbH and Triumph France SA. In 1994, Bloor created Triumph Motorcycles America Ltd.

Triumph-Rocket-3GT
Triumph-Rocket-3GT

On 15 March 2002, as the company was preparing to celebrate its 100th anniversary as a motorcycle maker, its main factory was destroyed by a fire which began at the rear of the facility. At the height of the blaze, over 100 firefighters were tackling the fire, which destroyed most of the manufacturing capacity. Nevertheless, the company, which by then employed more than 650 people, quickly rebuilt the facility and returned to production by September that year.

In May 2002, Triumph began construction on a new sub-assembly manufacturing facility in Chonburi, Thailand to make various components. A second factory was opened in 2006 and the ceremony was attended by Prince Andrew, Duke of York. A third factory was opened in 2007 to include high pressure die-casting and machining, and Triumph announced that they were expanding to increase capacity to over 130,000 motorcycles. Triumph Motorcycles (Thailand) Limited is a 100% UK owned company and now employs about 1000 staff.