Suzuki 2021. Although Shrinking in Europe, Global Sales Rebound (+33%)

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Suzuki Global Sales reported a strong recovery in 2021 when global sales have been pushed up by a strong recovery in China (+93%). The year ended with 1.7 million sales, up 33.3%. European sales fell down 29%.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Suzuki Global Sales Trend in 2021

A big question regards the Suzuki ability to evolve together with the motorcycles market keeping a rule while the electrification process speeds up with new global competitors gaining terrain. 

This question is generated by the last Suzuki global sales trend in the last decade. In 2012, the company was well above the 2 million annual sales, with a good profitability, but in the last years sales declined probably for difficulties on matching direct competitors product innovation and for an “old fashion” brand strategy, with car and motorcycles business frequently confused.

Global data reports an awful score: in the last nine years, sales trend has been almost negative, with sales declined from 2 million in the 2012 at 1.5 million in the 2019.

Due to covid 19 hit to the crucial South Asian region, in 2020 global Suzuki sales fell down at the lower level in over 20 years, with 1.3 million sales.

Finally a recover was shown in 2021 when global sales have been pushed up by a strong recovery in China (+93%). The year ended with 1.7 million sales, up 33.3%.

Apart China, other strong performance were posted  in the Indian sub-continent, with Pakistan up 68.3%, India +23.2% and Bangladesh +15.3%, in ASEAN (+33.5% although the sharp fall in Thailand (-29.7%) and Singapore (-31.7%).

Suzuki is even the best performer in the domestic Japanese market (+27.9%) and is well growing in Latin America (+23.4%). All these good news to balance the huge lost (-29.4%) reported for Western Europe.

Suzuki GSX125