Germany 2021. Piaggio Leader in a Motorcycles Market losing 10.2%

11116
Vespa elettrica
Vespa elettrica

German Motorcycles Market in 2021 scored the second best sales level in the last decade although losing in double-digit. Indeed, 2 and 3 wheeler sales have been 214.582 (-10.2%). Electric vehicles segment grew up 48.8% with the Chinese Niu on top of the list.

Motorcycles Market Trend 2021

Following the sales boom reported in the previous year, in 2021 the German motorcycles market slowed down reporting a double-digit lost.

The key reasons behind this negative score are all related to the previous year +14% increase. The market in 2020 boomed not only for a fast demand growth, but even for a strong bulk of self-registrations reported in the Q4 due to the new emission level stage introduction.

In fact, the German market usually operates with high dealer stock and it was heavily pushed up at the end of 2020 by self-registrations, related to the manufacturers push to register high volumes of euro 4 models, as Euro 5 stage was introduced in January 2021.

However, the 2021 2 and 3 wheeler sales have been 214.582 (-10.2%) hitting the second best level in the last decade and the perspectives for the 2022 are positive.

In the competitive arena, the market leader was Piaggio with 29.532 sales (+5.5%). The Italian manufacturer has been on top of the German market in 5 out of the last 10 years. In the other 5 years the leader was BMW actually second with 27.169 (-2.1%).

In third place Honda with 26.204 (+7.7%) is reducing the gap and in the 2022 could join the fight for the leadership.

In fourth place Yamaha with 17.554 (-18.6%) followed by KTM with 16.429 (-27.3%), Kawasaki with 14.229 (-19.9%), Harley-Davidson with 7.895 (-28.5%).

The electric vehicles segment grew up 48.8% with the Chinese Niu on top of the list (as in almost all countries in Europe) and with Piaggio increasing 217% from the previous year.

 

DIORIVIERA_VESPA-946