Italy 2021. Benelli Shines in the Fastest Motorcycles Market in Europe (+21.1%)

9632
Benelli-TRK-502-X
Benelli-TRK-502-X

Italian Motorcycles Market was the fastest growing in Europe in 2021. Sales have been 290.255, up 21.1% more than balancing the lost reported in the previous year and hitting the best level out of the last decade. Benelli is the emerging manufacturer.

Motorcycles Market Trend 2021

In 2021 the Italian motorcycles market was the fastest growing in Europe (if we forget about small markets like Lithuania (+54.2%) and Ireland (+24.9%)) thanks to a strong demand for all types of two wheelers, reducing the gap from France, the largest market in the region, at around only 10k.

In the year sales have been 290.255, up 21.1% more than balancing the lost reported in the previous year and hitting the best level out of the last decade.

For the ninth year in a row, Honda confirmed the leadership in the market with 63.266 sales (+35.5%) further increasing the gap over the followers.

The Italian Piaggio was second with 45.624 sales (+19.9%) while Yamaha was third with 28.118 (+3.3%).

In fourth place Kymco with 24.239 sales (+6.9%) at the second best ever in this market.

BMW ranked 5th with the new all time record of 16.225 sales (+20.1%) followed by a fast emerging manufacturer, Benelli, reporting a record 12.655 sales (+55.8%).

In seventh place, hitting a new record SYM with 12.060 (+25.4%) ahead of Ducati with 8.703 (+25.1%), KTM with 8.274 (+14.1%) and Kawasaki with 5.240 (-24.7%).

The electric vehicles segment did not improved a lot, posting a record of 10.238 sales (+2.7%) due to the market evolution from fleet/delivery to B2C.

In this process new players are taking the lead, with the Chinese Niu Tech landed on top of the list with 2.729 sales (+59.4%) overtaking the Italian Askoll (-15%).