Netherlands 2021. V-Moto is booming (+930%) in a Struggling Motorcycles Market (-12.1%)

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Netherlands Motorcycles Industry in 2021 is struggling after the huge increase scored last year. In the first ten months of the 2021, new motorcycles and scooter sales have been 72.607, down 12.1% vs 2020 but up 20.1% vs the 2019. V-Moto jumps in 4th place (+930%).

Motorcycles Market Trend 2021

The Netherlands hold the sixth largest “motorcycles” industry in Europe.

Together with Belgium and differently from all other EU markets, in this country it is required the registrations for many powered-cycles, which actually represent almost 15% of total 2/3 wheeler registered. Differently to ACEM, we exclude this category by our analysis to provide a comparable and realistic data of our industry.

The market is almost stable in the range of 70-80.000 units per year. The last decade best achieved in the 2017 at 94.964 sales was due to the huge bulk of self registrations done by the distribution network for the adoption of Stage 4 emission level for 50 cc models (Jan 2018) and in fact the following year the market dropped at 69.322.

In the 2020 sales increased significantly again, jumping at 97.160, driven by huge demand for individual mobility but even by self-registrations for the new Stage 4 emission level step, this time regarding motorcycles.

Said this and looking at the current year, no surprise if the industry is declining. In the first ten months of the 2021, new motorcycles and scooter sales have been 72.607, down 12.1% vs 2020 but up 20.1% vs the 2019.

The market is dominated by scooter makers and Piaggio is leader with 15% of share, followed by SYM with 11.4% and La Souris Commercial with 10.6%.

The electric motorcycles and scooter segment is the largest in the entire Europe and the top seller manufacturer is the Australian V-Moto, advanced in 4th place in the industry with a spectacular +930.6% already at 5.8% of market share.