United States Motorcycles market struggled in Q3 2021. Year to Date September sales have been 692.000, flat from the previous year and up 24.1% vs the pre-pandemic 2019. The industry is at the highest level in a decade.
U.S.A. Motorcycles Market Trend 2021
Following the strong demand which boomed the motorcycles and ATVs sales between June 2020 and June 2021, in the third quarter 2021 the attention to the market did not declined although registrations fell down above expectations.
The lower sales speed should be correlated not with less demand, but with inventory shortage found by several manufacturers, after the more than expected sales boom. This shortage is generally due to the limit in local plants capacity, but even to the manufacturer’s need to adequate global volumes to a rolling market.
Even the comparison with the previous years does not help, considering the sales peak reached in the Q3.
Anyhow, facts are that following a strong first half, with totally industry increased in double-digit, during the Q3 sales declined y-o-y by 19.2%. Consequently Year to Date September sales have been 692.000, flat from the previous year and up 24.1% vs the pre-pandemic 2019. The industry is at the highest level in a decade.
In the next months the manufacturers have to manage the effects of the inflation acceleration – at the highest in 40 years – on customer demand and the production cost increase for increase for components, like iron, aluminon, carbon and electronics.
However, we foresee a market growth sustained by demand for individual mobility and electric zero emission two wheelers.
Looking at the competitive scenario (adding 2W and ATVs/RUV), Honda is market leader with sales decreased 6.9% ahead of Harley-Davidson (+24.9%) and Polaris (not including Indian Motorcycles) with sales at -16.6%.