Suzuki 2021. Global Sales Rebound (+25.9%) Although Shrinking in Europe

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Suzuki Global Sales peaked negatively last year. However, in the 2021 Suzuki is recovering and after the first nine months global sales surged at 1.14 million, up 25.9% vs the 2020 and a robust +11% vs the 2019, the best performance among Japanese manufacturers.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Suzuki Global Sales Trend in 2021

A big question regards the Suzuki ability to evolve together with the motorcycles market keeping a rule while the electrification process speeds up with new global competitors gaining terrain. 

The question born form the last decade trend reported by Suzuki globally. The company was well above the 2 million annual sales, with a good profitability, but in the last years sales declined probably for difficulties on matching direct competitors product innovation and for an “old fashion” brand strategy, with car and motorcycles business frequently confused.

Global data report an awful score: in the last nine years, sales trend has been almost negative, with sales declined from 2 million in the 2012 at 1.5 million in the 2019. In the 2020 the lost correlated to Covid19 effect in the South Asian area were 18% landing at the lowest level in decades of 1.3 million units. When Suzuki in 2020 was the 5th largest company in the industry, in the 2020 it was the 7th.

However, in the 2021 Suzuki is recovering and after the first nine months global sales surged at 1.14 million, up 25.9% vs the 2020 and a robust +11% vs the 2019, the best performance among Japanese manufacturers.

Reasons behind the growth are related to the growth in the Indian sub-continent, with Pakistan up 107%, India +42.2% and Bangladesh +21.9%

While all Japanese are losing (compared with 2019) in the ASEAN, Suzuki is up 28.8% vs 2020 and 19.7% vs 2019, losing just in Thailand (-36.2% vs 2020) and Singapore.

Suzuki is even the best performer in the domestic Japanese market (+30%) and is well growing in Latin America (+18.3%). So good news to balance the huge lost (-22%) reported for Western Europe.

Suzuki GSX125