Europe 2021. EVs Market Up 30% in 9 Months Topped by Niu

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European Electric Scooter & Motorcycles Market is growing fast. Following the +22.6% reported in the previous year, during the 2021 the electric powered scooter (and motorcycles) market is growing, with Year to Date September sales at 78.743, up 30.8% vs the 2020 and 77.5% vs the 2019.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

When considering the Electric Vehicles, data reported by ACEM includes other segments, like powered bicycles and mini car, while we have decided to exclude them to provide a better and real outlook of the electric two-wheeler market

Motorcycles Market Trend 2021

As you may have seen, reading our report on European Motorcycles Market, one of covid 19 effect is to boost individual mobility demand, with almost all the European two wheeler markets fast recovering after the spring shutdown with a next year’s Outlook more than positive.

The demand is really strong for electric scooter as well, while the consumers find just a limited offer with many manufacturer offering a product line up thought for the fleet and sharing market, which was more than 90% of last year volume.

The fleet market was (and still is ) in trouble due to the sharp economic decline in the covid era and this is reflected on the lost reported by electric market in Spain and France.

However, even supported by local and national incentives, the demand is shifting from B2B to B2C, with final consumers asking for different products, smart, light, with a removable easy-to-charged battery and at a competitive price.

Not many products actually in the market match this characteristics with the effect that most of consumers at the end of purchase process still decide to buy a more traditional ICE vehicle.

Following the +22.6% reported in the previous year, during the 2021 the electric powered scooter (and motorcycles) market is growing, with Year to Date September sales at 78.743, up 30.8% vs the 2020 and 77.5% vs the 2019.

The largest market within Europe is The Netherlands, with 21.470 sales in nine months, up 67.1% vs the 2020 and 235.4% vs the 2019, followed by France with 14.909 (+75.0%)

The new market leader is the ChineseĀ NIU, booming volumes 42% and is followed by the Australian basedĀ V-Moto, with sales up 65.1% and by Askoll (+33%).