Europe 2021. Although Negative Q3 (-15%) Annual Sales Projected at Best in a Decade (1.7 million)

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European Motorcycles Market is speeding up. Q3 sales felt down 15% reducing the gain over the previous, with Year to Date September figures at 1.34 million, up 7.6% vs the 2020 and 8.0% vs the 2020. The full year is projected at 1.7 million, the best out of last decade.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

Motorcycles Market Trend 2021

The European motorcycles market (including 2/3 wheelers and ATVs) was resilient to the pandemic crisis in the 2020 ending the year with a moderate lost although the biggest markets were in lockdown for over 1/6 of the year.

Then, high level of registrations reported in the Q4 2020, related to the manufacturers push to register high volumes of euro4 models, no more sellable from January this year caused an almost negative start of the year with both January and February below the previous year sales level. However, starting from March sales boomed, not only compared to the shutdown 2020 period, but even to the pre-covid 2019.

Definitively we can affirm that this industry has been pushed up by demand for individual mobility and low emission vehicles.

In the first half 2021 sales have been 913.410, up 24.2% vs the 2020 and 6.5% vs the 2019. Compared to the 2020, all markets were growing apart Sweden (-25%), Finland (-19%) and Bulgaria (-5%). 

Data regarding the third quarter could generate doubts about the market momentum, as the industry was losing year-on-year in almost all countries. However it must be taken under consideration the anomalous trend in the previous year, when sales in the summer were pushed up to recover the previous months lost.

This year, Q3 sales felt down 15% reducing the gain over the previous, with Year to Date September figures at 1.34 million, up 7.6% vs the 2020 and 8.0% vs the 2020. The full year is projected at 1.7 million, the best out of last decade.

Looking at the single countries, the largest market  is now Italy (+27.2%) overtaking France  (+8.3%). Behind Germany (-3.7%), Spain (+3.8%), UK (+10.8%) and the Netherlands (-3.5%).

Looking at the competitive arena, the market leader is Honda with 199.528 sales (+24.7%) followed by Yamaha with 138.503 (+2.7%) and Piaggio with 137.512 (+2.1%).

In fourth place BMW (+14.7%) followed by SYM (+-2.5%), KTM (-1.2%), Kawasaki (-13.9%), Kymco (-11.5%), Peugeot (+0.5%).

Outstanding performance for Zontes (+512%), Benelli (+32%), NIU (+42%) and V-Moto (+55%).

Following the already bad 2020 performance HarleyDavidson is losing 21%, penalized by increased duties on import from USA.

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