All Terrain Vehicles Global Market 2021. Sales Flat Following Last Year Record

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All Terrain Vehicles industry is stable in the 2021, following the record set last year. Available data referred to the first nine months show a market declining moderately, due to sales lost in China and Australia, while steady growing in almost all the other regions, with a final year projection in the range of 1.25 and 1.3 million.

All Terrain Vehicles (ATV +RUV) Market Dataset

MotorCyclesData.com purchase new vehicles registrations figures in over markets worldwide. Together with scooter, moped, motorcycles, we get data referring the ATVs/RUVs and are able to analyze the market starting from real data.

Searching on internet we found many website producing “market researches” on this industry and guess how they are able to deliver useful information about market volume, trends, forecast, without starting from real data.

As you would read in the section regarding the market characteristics, considering these vehicles do not need to be registered in those countries were are not street-legal, registrations figures are not representing the entire market but just the most. For instance, in the largest ATV/RUV market in the World, the USA, in 18 states these vehicles are not registered and consequently the data available represents around 80% of total USA sales.

Kawasaki Brute Force

Industry Characteristics

An all-terrain vehicle (ATV), also known as a light utility vehicle (LUV), quad bike, or simply a quad, as defined by the American National Standards Institute (ANSI); is a vehicle that travels on low-pressure tires, with a seat that is straddled by the operator, along with handlebars for steering control. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles.

The rider sits on and operates these vehicles like a motorcycle, but the extra wheels give more stability at slower speeds. Although most are equipped with three or four wheels, six-wheel models exist for specialized applications. Multiple-user analogues with side-by-side seating are called RUV (Recreational utility Vehicle) or utility terrain vehicles (UTVs) or side-by-sides to distinguish the classes of vehicle.

Although it is a street-legal vehicle in several countries, it is not street-legal within most states, territories, and provinces of Australia, the United States or Canada. In countries/States were these vehicles are not street-legal, they do not need to be registered and do not need a plate.

Utility task vehicles (UTV) also termed as recreational off highway vehicle (ROV) is an automobile primarily used for commercial, transportation and recreational purposes, while All-terrain vehicle (ATV) is automotive equipment designed to handle terrain than most other vehicles.

ATV and RUV Global Market Trend in 2021

The segment is growing year-after-year since the 2012 hitting in the 2020 the 8th all time record in a row. Therefore, the ATV segment is almost stable while Recreational Utility Vehicles segment is fast growing, with sales in the 2020 resulting near the double compared with the 2012.

Following the record hit in 2020 with 1.27 million sales globally, in the 2021 the industry looks stable and probably will not hit a new record again.

Available data referred to the first nine months show a market declining moderately, due to sales lost in China and Australia, while steady growing in almost all the other regions, with a final year projection in the range of 1.25 and 1.3 million.

The largest quadricycles in the World is the Chinese Linhai, which dominated the domestic market and export almost in all countries with a wide range of value-for money models. Linhai controls over 40% of the global industry.

Well behind the American  Polaris., which is growing since years, thanks to the positive trend in the North American market.

In the top 10 brands there are other two north American brands, Can-Am and Arctic cat, three Japanese (Honda, Kawasaki and Yamaha), and other 3 Chinese (CF Moto, Runtong Power and Hisun).

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