Zanella 2021. The Argentine Historical Manufacturer Is Fighting To Survive

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Zanella
Zanella Ceccato 250

Zanella Motor is a ancient Argentine brand. Following the last two years rapid fall from over 100.000 to few thousand sales it is now recovering. In the first sixth months 2021 sales have been 15.066, up 108.2% vs the 2020 but down 35.4% vs the 2019.

Zanella Heritage and Insights

Zanella is an Argentine motorcycle manufacturer founded in 1948, which started producing motorcycles in the ’60, under license received by the Italian Ceccato motorcycles producing 100 and 125 cc engines designed by Fabio Taglioni, the famous designer of Ducati engines.

Located in Caseros, near Buenos Aires, the company operates with two plants, one in Caseros and one in San Luis

Zanella produces a wide range of products, including mopeds, motorbikes, bikes, quads, karts and 4-stroke engines, ranging from 50 to 500 cc.. However, only the mopeds are manufactured in Argentina, at its plants in Caseros and San Luis; while almost all other products are imported; usually in the form of knock down kits.

On December 22, 2018 it great party has been organized in the plant for  to celebrate the 70s years from the foundation, attended by politics, dealers and employees.

Zanella decline and bankrupt risk

Unfortunately, immediately after the celebrations, the company experienced one of darkest period in its life. In 2018 lost the leadership in the domestic market and in the following year sales collapsed by near 70% due to the fall of demand, but even for the lost of several positions in the domestic market.

In the 2020, when covid 19 spread in the country, the company flighted hard to survive and only now it seems the light is visible at the end of the funnel. After touching a negative low in the 2020, with 16.705 sales, in the 2021 a recovery is in place.

In the first sixth months 2021 sales have been 15.066, up 108.2% vs the 2020 but down 35.4% vs the 2019.