BMW Motorrad scored the best ever first half. In the first half of the year global sales reached the new record of 107.911, up 27.2% vs the 2020 and +5.5% vs the 2019, actually the best year ever.
McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
BMW Global Sales Track
The 2021 will be a memorable year for the Motorrad Division in BMW.
Following the outstanding second half 2020, with sales growth in double digit from the pre-covid era, in the 2021 global sales roar up, albeit they were slow in the first quarter in Europe.
In the first half of the year global sales reached the new record of 107.911, up 27.2% vs the 2020 and +5.5% vs the 2019, actually the best year ever.
Sales are really strong in West and East Europe, but – compared with the previous year – are growing in all continents. Compared to the 2019, sales are still don in North America, ASEAN and – marginally – in South America.
In the 2020, booming in China BMW hit the second-best sales score ever
BMW Motorrad global management team was very near to achieve their middle term target of 200.000 units in a single year and we were expecting this amazing achievement by 2021, following a string of 8 consecutive growing years.
However, we were not considering the arrival of global virus, Covid19, with its huge impact on economy, on consumers demand, on motorcycles production, and now, considering the new outlook for all these factors we must postpone the 200k target.
Therefore, although the pandemic effects, in the 2020 the German premium manufacturer was able to deliver the second highest performance in the history, with a phenomenal recovery scored in the second half of the year.
Global registrations have been 168.701 (-3.9%). Officially they declared 169.272 “sales”.
While distributing in over 150 countries, European operations represents over 52% of the total (not including UK) and in the 2020 reported a slightly loss (-1.5%). The second region is represented by North America (US, Canada and Mexico) with a -18.7% last year.
In China BMW hit a new record with 11.788 sales (+33%) and in the Pacific area (Australia and New Zealand) a still remarkable +14.9%.
In Latin America, the third region for this manufacturer, sales declined 5.3%.