Ducati 2021. First Half sales boom project the year at the New All Time Record

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Ducati Streetfighter V4 1100
Ducati Streetfighter V4 1100

Ducati Motor Global Sales are fast recovering in the 2021. In the first half sales have been 34.331 reporting a robust +43.9% versus the correspondent period in 2020 and a +8.8% vs the 2019. The full year projection is really outstanding with volume projected well ahead of 60.000 units.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Ducati Global Sales Trend in 2021

Following the four declining years in a row, in the 2021 Ducati is fast recovering, driven by the strong demand in North America and Europe and is projecting a full year 2021 above any expectations, probably at the new all time record.

Indeed, following a slow start reported in the first quarter, when sales in Europe struggles, thanks to an outstanding second quarter Ducati sales score roared ahead at the best level ever achieved in a first half of a year.

In the first half sales have been 34.331 reporting a robust +43.9% versus the correspondent period in 2020 and a +8.8% vs the 2019.

Sales are growing in almost all continents, with Pacific area up 111%, North America at +51.8%, West Europe +45.5% and East Europe (including Turkey and Israel) +70.0%.

The only negative performance are reported in the Latam (not including Mexico) with sales down 16.4% (due to heavy lost in Argentina and decline in Brazil and Costa Rica) and ASEAN (-5%) due to the deep fall of sales in Thailand (-64%),

The full year projection is really outstanding with volume projected well ahead of 60.000 units, several thousand over the current all time record.

Forza Ducati!

Ducati 2020. Global sales declined (-9%) for the fourth year in a row

The pandemic effect was one reason, but not the only one, if considering that other premium brands managed to not lose in the year (KTM, Husqvarna, Triumph) and other lost less than Ducati.

Only Harley-Davidson lost more than Ducati, but they are in the middle of an harsh turnaround, following the CEO replacement. And Harley’s segment, the cruise, in declining hard in all the World.

Ducati Global registrations in 2020 have been 47.929 (-9.0%) with a record volume achieved in China, first time above 4k, while reporting losses in almost all the other regions. Probably the worst performance was achieved at home, in Europe and in Italy.

Therefore, while the European market was resilient to the crisis, Ducati lost 13.9% in the European Community zone, and 28.2% in United Kingdom (market -2.3%). Sales grew up 6% in Germany, were the industry was up 23.2%.

Awful the performance in France, the largest market in Europe, (-13.7%), in Spain (-13.7%) and in Italy, with only 6.958 registrations (-25%) the half of the record level achieved in the far year 2000.