Yamaha 2021. Global Sales in recovery following the huge 2020 fall


Yamaha Motorcycles Global Sales are recovering and in the first half sales have been 2.13 million, up 31.3% vs the correspondent period in the 2020 and -18.7% compared with the 2019. The ASEAN region is still struggling.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Yamaha Global Sales Trend in 2021

In the 2021 a light recovery is in place and -apart February – all months are reporting a year-on-year increase.

Following a first quarter increase of 10% or 1.1 million units, in the second quarter sales declined below the 1 million, while the increase over the previous awful year was huge (+71.9%).

Consequently, the first half sales have been 2.13 million, up 31.3% vs the correspondent period in the 2020 and -18.7% compared with the 2019.

In the top market, Indonesia, sales are increasing 41.5%, while in Vietnam 15.2% and in the Philippines +49%.

Yamaha Global Performance in recent years

Yamaha has been the second largest motorcycles manufacturers since the ’90, losing one place in the 2012, when Hero, the former Honda partner for India, divorced by the Japanese partner establishing its own motorcycles company, the second largest in the World in those years.

Yamaha in the last ten years has lost global sales, from 5.5 million units hit in the 2012 to 3.3 million in the 2020, when the manufacturer suffered more than other the covid 19 impact. Indeed, before covid, in the 2019 sales were 4.6 million, reflecting the decline in two major markets, Indonesia and Vietnam, only partially offset by growth in new markets, like the Philippines.

In the 2020 sales dropped down in the ASEAN region, which represents the 58% of Yamaha global sales, causing a fall at global level of 1.3 million sales or 28%.

Yamaha Heritage and Innovation

The motorcycle division of Yamaha was founded in 1955, being incorporated on 1 July 1955 in Japan,[6] and was headed by Genichi Kawakami. Yamaha’s initial product was a 125 cc (7.6 cu in) two-cycle, single cylinder motorcycle, the YA-1.

In 1968 Yamaha launched their first four-stroke motorcycle, the XS-1. The Yamaha XS-1 was a 650cc four-stroke twin, a larger and more powerful machine that equaled the displacement and performance of the popular British bikes of the era, such as the Triumph Bonneville and BSA Gold Star.

In the early 1970s, Yamaha added reed-valve induction to its previously piston-ported designs to produce the twin-cylinder RD and single-cylinder RS families, with variants in a number of capacities. 

By 1980 the combination of consumer preference and environmental regulation made four strokes increasingly popular. Suzuki ended production of their GT two stroke series, including the flagship water-cooled two-stroke 750cc GT-750 in 1977.

In 1998 Yamaha marketed a 1000cc four cylinder road bike called the YZF ‘R1’, this model introduced a new style of gearbox design which shortened the overall length of the motor/gearbox case, to allow a more compact unit. This, in turn allowed the motor to be placed in the frame further forward, designed to improve handling in a short wheel-based frame.

In 1995, Yamaha announced the creation of Star Motorcycles, a new brand name for its cruiser series of motorcycles in the American market. In other markets, Star motorcycles are still sold under the Yamaha brand. This was an attempt to create a brand identity more closely aligned with the cruiser market segment, one of the largest and most lucrative in the USA.

In 2007, Yamaha established the Philippine operations and distributes Yamaha motorcycles under the corporate name of Yamaha Motor Philippines, Inc., one of more than 20 worldwide subsidiaries operating on all continents.