Kawasaki 2021. First Half Global Sales boomed 20.8%

Kawasaki superbike
Kawasaki superbike

Kawasaki global sales in 2021 are fast recovering. After the first six months of the year, global sales were 304.300, up 20.8% vs the 2020 and -6.7% from the 2019.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Kawasaki Global Sales Trend 2021

In the 2021 Kawasaki is recovering, due to the improved environment in the ASEAN market and by the renewed demand for sport bikes in North America, Europe and Japan.

After the first six months of the year, global sales were 304.300, up 20.8% vs the 2020 and -6.7% from the 2019.

In both North America and Europe, Kawasaki is at the highest level ever, while is fast recovering in the ASEAN region, although the double digit fall in place in Thailand.

Sales are growing in Japan, Korea and China as well.

Kawasaki Global Performance in recent years

Differently from the other Japanese manufacturers, in the last decade Kawasaki reported a growing trend, which allowed to hit the milestone of half a million sales (in 2015 for the first time) and then consolidate the results.

Differently from the others, Kawasaki is specialized in motorcycles (not producing scooters or moped), with few ATVs produced in the sport segment. In general, Kawasaki is specialized in the sporty segments, while the partnership with Bajaj, which allow to sell the entry level 100-150 CT models in Philippines in a reason for recent growth.

In the 2020 sales dropped down heavily losing 25.8% ending with only 465.000 units, mainly due to the market collapse in several ASEAN countries, with Kawasaki losing 42.3% in this region which is – by far – the most relevant for the Japanese manufacturer.

In India sales dropped 61%, while in the rest of the World the performance was really positive, improving in North America (+9.7%), in Europe (+3.9%) and booming in the Pacific area (Australia + New Zealand (+51%).

Kawasaki heritage

Kawasaki Motorcycles is a division of Kawasaki Heavy Industries, a firm born in the 1878 in a shipyard. Since they merged with Meguro in 1963 the firm started building high-performance motorcycles and nowadays they are active in the aerospace, industrial equipment, automotive (rail, air, marine sectors), shipment and  and energy industry as well.

The motorbikes made by Kawasaki are well known all over the World for their green colored sports bikes, they are now an iconic brand with a long lasting tradition of exceptional bikes.

They have producing facilities in Japan, USA, Philippines, India, Indonesia, Bangladesh and Thailand.