German Motorcycles Market is better than expected! In the first half sales have been 130.314 (+6.8% vs the 2020 and +5.1% vs the 2019). BMW is market leader while Suzuki and Harley-Davidson are reporting huge falls.
Motorcycles Market Trend 2021
The German motorcycles market was expected to slow down the pace following the incredible run scored in the 2020 and indeed after that the first quarter was down compared with the previous year, the second quarter trend was not strong
The market usually operating with high dealer stock, was heavily pushed up in the Q4 2020 by self-registrations, related to the manufacturers push to register high volumes of euro4 models, no more sellable from January this year.
So, the start of 2021 was penalized by the need to clean up stock of pre-registered vehicles and sales declined in the Q1 at 46.944 (-1.9% vs the 2020 and -10.9% vs the 2019).
In the second quarter sales accelerated with a quite positive performance in June and the year is projected to be better than expected.
In the first half sales have been 130.314 (+6.8% vs the 2020 and +5.1% vs the 2019).
Market leader is again BMW with 19.098 (+14.0%) followed by Piaggio with 16.763 sales (+16.2%) and Honda with 15.791 (+15.1%).
Awful performance for Harley-Davidson (-31.1%) penalized by the huge increase of import duties, Suzuki (-50.5%) and Royal Enfield (-18.2%).
In 2020, the Motorcycles industry scored in Germany a memorable year
The trend of new motorcycles and scooter sales in Germany in 2020 was really impressive. The market did not suffer for Q2x shutdown as other countries, while since May the demand for new vehicles grew up above any expectations, even due to the new customers, approaching the two wheelers as perfect solution for individual and safety mobility.
Thus market grew up 50.6% in the third quarter and then 46.9% in October, 98.1% in November to end the year with an astonishing +309.1%.
However, the third quarter boom was correlated to the Stage 5 emission level due in January 2021, with European rules limiting at the 10% of last two years sales calculated for each specific model, the maximum number of sellable stage 4 vehicles in the 2021.
All European countries reported part of Q3 sales due to heavy discount on two wheelers in stock with several vehicles self-registered by dealers. In Germany, the country were usually the dealer stock is by far the highest in Europe, the need to self-register was huge with a spectacular sales performance in December.
December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.
The market outlook for next years is still positive, while in the next two quarters the market will have to sell out the bulk of self-registered vehicles and the Q1 2021 should be negative in double-digit.