British Motorcycles started the 2021 with an awful first quarter, before recovering. In the first half sales have been 58.107, up 31.1% vs the 2020 and down 2.3% vs the 2019. Yadea just landed as is already leader in the EVs segment.
Motorcycles Market Trend 2021
Following an almost negative start of the year, the UK motorcycles market is recovering while reporting the one of the worse performance in the continent, compared with the pre-covid trend.
Last year, although the late government approach to covid19 restriction measures, the market managed to end the year in line with the previous level, while in single month or quarter sales variations year on year have been huge.
Following the first quarter sales at 18.970, down 20.4% versus the correspondent period in 2020 and down 30.1% compared with 2019, in the second quarter the trend improved significantly and the market is near to close the gap with the pre-covid period.
In the first half sales have been 58.107, up 31.1% vs the 2020 and down 2.3% vs the 2019.
Market leader is again Honda with 9.494 sales (+21.5%) followed by Yamaha with 7.096 (45.7%) and BMW with 5.180 (+50.5%).
The World’ Leader electric scooter manufacturers landed in the country. Yadea just arrived and sales boomed.
In 2020, Lexmoto shines in a market down 2.7%
Ending the year with fireworks, the British Motorcycles Market ended the 2020 with a mere 2.7% lost and thanks to the BREXIT last time agreement found between Johnson’s government and the European Community is ready to walk alone in the 2021.
The 2020 was really full of suspense, following the sharp decline caused by covid 19 spread in the second quarter and the recovery shown in Q3 and Q4 while the approach to the pandemic environment was embarrassing.
The market was sustained in the second half by new customers approaching the two wheeler for the very first time, with very young new customer, focused more oin the scooter segment, giving benefit to the market which recovered over 25% in the second half.
In December sales were 7.898 (+58.1%) ending the year with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year.
Looking at the competitive arena, Honda stands first with 17.072 sales (-18.5%) followed by Yamaha with 10.313 (-6.8%) and LexMoto with 10.201 (+54.2%).