Brazilian Motorcycles market is struggling and after losing 14% last year, in the first four months 2021 reported a further lost. total sales have been 263.298, down 6.8% compared with the correspondent period in 2020 and down an impressive 27.0% compared with the 2019.
Motorcycles Market Trend 2021
Surging COVID-19 cases are a threat to the nascent economic rebound in Brazil. While further fiscal stimulus is unlikely, monetary policy has embarked on a path to normalization.
Economic indicators suggest only a modest expansion in the first quarter of 2021. This is most likely due to a steady rise in COVID-19 infection rates2 since November of last year, which in turn has impacted consumer and business confidence. Fiscal support, which came to the economy’s aid in 2020, is unlikely to play a major role this year as the government turns to healing its finances.
The Brazilian motorcycles market is struggling.
Sales declined during the first three months of the year and the April rebound depends by the comparison with the previous year. In the first four months of the 2021, total sales have been 263.298, down 6.8% compared with the correspondent period in 2020 and down an impressive 27.0% compared with the 2019.
All manufacturers are struggling even becouse the Manaus industrial area dedicated to the motorcycles industry is one of the most hit by covid.
Honda, which dominates the market since decades with around 80% of market share, lost in the year to date figures 11.9% (-33.7% vs the 2019) while Yamaha gained 7% and BMW 14.3%.
Two new brands are emerging: the Chinese Shineray, ranking as 6th manufacturer and the Indian Royal Enfield up in 9th place.
In 2020 Honda underperformed in a market down 14%
In Brazil the automotive industry has been hardly hit by covid 19 spread, while the motorcycles sector trend is running much better than the car sector.
In the second quarter sales felt down 61%, although the government limited lock down actions to “protect” the economy.
The market shown a recovery starting with July, with Q3 sales up 0.6%, before to show up and down in this fourth quarter, which was again negative.
Finally the 2020 ended with 932.368 sales, down 14% from the previous year.
looking at the competitive arena, the market dominator, Honda which sold 734.744 units (-16.6%) lost more than the industry.
In second place Yamaha managed to gain 2.4% with 149.124 sales and even the third, BMW, improved with 110.697 sales (+4.2%).