Europe 2021. Niu jumps on top of continental EVs Market


European Electric Scooter & Motorcycles Market grew up 25.6% in the first quarter 2021 thanks to the outstanding growth reported by France and Netherlands. The top European brands (Silence & Askoll) deep down while the Chinese NIU is now the market leader.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

When considering the Electric Vehicles, data reported by ACEM includes other segments, like powered bicycles and mini car, while we have decided to exclude them to provide a better and real outlook of the electric two-wheeler market

Motorcycles Market Trend 2021

The European Electric Motorcycles and Scooter Market is growing, while in absolute volumes is still marginal.

Following the 2020 +18.9%, sales in the first quarter 2021 have been 17.711, up 25.6%.

The growth is not reported in all countries with the largest market, The top two markets, France and the Netherlands are growing respectively 83.3% and 89.3% while sales are declining in the third market, Italy (-12.4%) and in the fourth, Spain (-48.5%).

The top 2 markets represents over 50% of total industry.

In the first quarter the top European manufacturers struggle losing the leadership. Silence fell in third place losingĀ  37.3%, while Askoll is now 4Ā°, losing 52.5%.

The new market leader is the Chinese NIU, booming volumes 79% and is followed by the Australian based V-Moto, with sales up 83.1%

Actually there are 762 different manufacturers of electric two wheelers in Europe!

Preliminary data for April projects the market +181% versus the 2020 and +68% versus the 2019.

In 2020 the European Electric Two-Wheeler Market was up 22%

As you may have seen, reading our report on European market, one of covid 19 effect is to boost individual mobility demand, with almost all the European two wheeler markets fast recovering after the spring shutdown with a next year’s Outlook more than positive.

The demand is really strong for electric scooter as well, while the consumers find just a limited offer with many manufacturer offering a product line up thought for the fleet and sharing market, which was more than 90% of last year volume.

The fleet market was (and still is ) in trouble due to the sharp economic decline in the covid era and this is reflected on the lost reported by electric market in Spain and France.

However, even supported by local and national incentives, the demand is shifting from B2B to B2C, with final consumers asking for different products, smart, light, with a removable easy-to-charged battery and at a competitive price.

Not many products actually in the market match this characteristics with the effect that most of consumers at the end of purchase process still decide to buy a more traditional ICE vehicle.

However, the market is growing, with continental sales (28 countries including UK) in the 2020 at 73.593 units, up 22.6%.