German Motorcycles Market in the first quarter 2021 ranked as third in Europe with sales declining 1.9% versus the correspondent period in 2020 and 10.9% versus the 2019. Market was penalized by the previous year end rush. Piaggio is shining on top of the list, while Harley-Davidson cries.
Motorcycles Market Trend 2021
The German motorcycles market is expected to slow down the pace following the incredible run scored in the 2020 and indeed, the first quarter was down compared with the previous year.
The market usually operating with high dealer stock, was heavily pushed up in the Q4 2020 by self-registrations, related to the manufacturers push to register high volumes of euro4 models, no more sellable from January this year.
So, the start of 2021 was penalized by the need to clean up stock of pre-registered vehicles and sales declined in the Q1 at 46.944 (-1.9% vs the 2020 and -10.9% vs the 2019)
Market leader is again Piaggio with 5.535 sales (+23.5%) followed by BMW with 9.636 (+1.9%) and Honda with 50.70 (+0.3%).
Awful performance for Harley-Davidson (-49%), Suzuki (-49%) and Aprilia (-34%).
In 2020, the Motorcycles industry scored in Germany a memorable year
The trend of new motorcycles and scooter sales in Germany in 2020 was really impressive. The market did not suffer for Q2x shutdown as other countries, while since May the demand for new vehicles grew up above any expectations, even due to the new customers, approaching the two wheelers as perfect solution for individual and safety mobility.
Thus market grew up 50.6% in the third quarter and then 46.9% in October, 98.1% in November to end the year with an astonishing +309.1%.
However, the third quarter boom was correlated to the Stage 5 emission level due in January 2021, with European rules limiting at the 10% of last two years sales calculated for each specific model, the maximum number of sellable stage 4 vehicles in the 2021.
All European countries reported part of Q3 sales due to heavy discount on two wheelers in stock with several vehicles self-registered by dealers. In Germany, the country were usually the dealer stock is by far the highest in Europe, the need to self-register was huge with a spectacular sales performance in December.
December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.
The market outlook for next years is still positive, while in the next two quarters the market will have to sell out the bulk of self-registered vehicles and the Q1 2021 should be negative in double-digit.