Australia 2020. Motorcycles market revamped by search for individual mobility

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Photo by Baptiste DAVID on Unsplash

Australian Motorcycles market revamped thanks to new consumer’s demand fueled by search for individual mobility devices and by a renovated search for environmental respectful vehicles. Sales surged at the top in last eight years, up 22% from the previous

Australian Motorcycles industry is almost stable in the range of 100.000 sales per year and in the most recent years has shown a steady decline, with 2019 figures below the 100k after decades.

As far as data, we must say that we have to collect registrations figures from many different source, as the local association of distributor do not release data for not associated. So we source the single State and then aggregate figures at national level. Not registered vehicles sales are not available and in case of Australia the quota of these “not registered” is relevant including ATV (many for agricultural use) and off-road.

Said this, the 2020 represented a cornerstone in the local motorcycles industry. Although the covid19 spread and economic effect on the country have been marginal, the research for more secure and individual mobility combined with an enhanced environmental respect focus, increased the demand for two wheelers (even electric for the very first time) with surprisingly year end figures.

Indeed in the 2020 new motorcycles, scooter, ATV sales in Australia surged at 116.569 units, the best out of last 8 years, up 22.2% from the previous year.

Honda is still market leader, although decided to quite the ATV segment, since the October 2020 new standard introduced in the country for such vehicles.

Yamaha and Kawasaki take the remaining sets on the podium while the top premium brand is KTM, ranking in fourth place.