Niu Tech 2020. Booming annual sales by 41.6% is ready for 1 million sales step

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Niu Technology reported a record 0.6 million sales in the 2020, up an impressive 41.6% from the previous year, expanding the product portfolio, the domestic network and the international operations, escalating the global motorcycles manufacturers ranking.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

NIU Global Sales in first ten months 2020

Niu Tech sales dynamics have been impressive in the 2020 although the activities have been heavily penalized n the first quarter for the February shut down in China, which forced the production to be halted for near 30 days, with delay on national and international shipments.

Starting from a Q1 39.4% decline, the Chinese EVs manufacturer is performing above any expectations posting a +76.2% year on year score in Q2, a +87.9% in Q3 and a +41.6% in Q4, when – in October – a shortage in production penalized the shipments to Chinese dealers.

The new annual record posted in the 2020 was at slightly over 600.000 units, up an astonishing +41.6%, with a huge jump in the Global Motorcycles Manufacturers Ranking, where now Niu seats in 16th place.

In China, the two wheeler market is in line to end the 2020 flat from the previous year, while the growth of electric scooter is dramatic, as we reported in the dedicated post,.

Furthermore, Niu is among the fastest growing brand in the country, with over 570.000 delivery, thanks to the introduction of new models in the entry level range (with a US$ cost between 350 and 900) and the fast expansion of dealer network, which in April 2021 is hitting the 2.000 points of sales.

While focusing on the domestic booming market, NIU is developing a wide global presence and actually covers 45 countries. After China the priority are Europe and the ASEAN, but the brand is now active in North and South America as well, with great attention to the United States where in the last quarter 2020 a strong communication campaign was launched to support the sales expansion (see below).

The current production capacity of 750.000 annual/units is a limit to the 2021 target, fixed by the company at over 1 million units. However, the facilities are under expansion with an investment plan aiming to boost at 2 million the capacity by the end of 2022.

 

A Chinese quoted at Nasdaq

Founded in the 2014 by the former CTO of Baidu (the Chinese Google) and a former Microsoft fellow, Niu Technologies (Jiangsu Niu Electric Technology Co) is a Chinese high tech mobility corporation headquartered in Wujin, Changzhou, China and quoted at Nasdaq NY since October 2018.

While many of the electric scooters in China are simple, low-end models designed to be affordable to the masses, Niu has differentiated itself as a premium scooter brand. The Niu scooters are outfitted with a number of advanced connected features to enhance the experience of riding and owning an electric scooter.

Such features include built-in telemetry with powerful data capabilities that allow riders to check 17 different vehicle statistics such as location, riding history, vehicle status, and power statistics in real-time through the mobile app. Riders also get access to vehicle diagnostics, anti-theft alerts, and after-sales service.