Kawasaki 2020. The Sport Bike World’s Leader lost 25% of Global Sales

Kawasaki superbike
Kawasaki superbike

Kawasaki global sales in the 2020 was penalized by the sharp industry decline in the ASEAN region and fell down back at the 2015 level, after three years of consecutive all-time record. Sales in North America, Pacific and Europe were positive.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Kawasaki Global Sales Performance

Global sales have been stable in the period 2010-2015 in the range between 450 and 500 thousand units, before to accelerate in the last three years.

In the period 2015-2019 the brand hit four consecutive growth, with the last three hitting three all time records in a row, with the top score of 637.000 global registrations.

In the 2020 sales dropped down heavily losing 25.8% ending with only 475.000 units, back at the 2015 level.

The main reason for this decline was the market collapse in several ASEAN countries, with Kawasaki losing 42.3% in this region which is – by far – the most relevant for the Japanese manufacturer.

In India sales dropped 61%.

In the rest of the World the performance was really positive, improving in North America (+9.7%), in Europe (+3.9%) and booming in the Pacific area (Australia + New Zealand (+51%).

Kawasaki heritage

Kawasaki Motorcycles is a division of Kawasaki Heavy Industries, a firm born in the 1878 in a shipyard. Since they merged with Meguro in 1963 the firm started building high-performance motorcycles and nowadays they are active in the aerospace, industrial equipment, automotive (rail, air, marine sectors), shipment and  and energy industry as well.

The motorbikes made by Kawasaki are well known all over the World for their green colored sports bikes, they are now an iconic brand with a long lasting tradition of exceptional bikes.

They have producing facilities in Japan, USA, Philippines, India, Indonesia, Bangladesh and Thailand.