British Motorcycles Market rolled up in the Q3 with December sales boomed (+58.1%) ending the 2020 with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year. Lexmoto jumps up 54% thanks to new customers focused on entry bikes.
Motorcycles Market Trend
Ending the year with fireworks, the British Motorcycles Market ended the 2020 with a mere 2.7% lost and thanks to the BREXIT last time agreement found between Johnson’s government and the European Community is ready to walk alone in the 2021.
The 2020 was really full of suspense, following the sharp decline caused by covid 19 spread in the second quarter and the recovery shown in Q3 and Q4 while the approach to the pandemic environment was embarrassing.
The market was sustained in the second half by new customers approaching the two wheeler for the very first time, with very young new customer, focused more oin the scooter segment, giving benefit to the market which recovered over 25% in the second half.
In December sales were 7.898 (+58.1%) ending the year with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year.
Looking at the competitive arena, Honda stands first with 17.072 sales (-18.5%) followed by Yamaha with 10.313 (-6.8%) and LexMoto with 10.201 (+54.2%).