Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.
Probably the pandemic hit Spain more than any other country in Europe and the economy ended the 2020 with the fastest deceleration among the European Community.
The motorcycles market from one side was pushed up by the growing demand for individual mobility and from the other side was pushed down by the reduced purchase power. In addition, the fleet mix in this market is the highest in the continent and this segment is really hit by the crisis in place.
As result, during the year the country has always underperformed the other largest European markets and in recent months has been heavily negative, due to lockdowns in almost all main areas. Consequently, following the October -14.6% and November -22.8% even in December the score was below other large countries, with sales at 15.102, up 13.0%. Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy. In Portugal sales lost only 1.4%.
The 2021 outlook is positive while the growth should be lower than in the EU in average.
In 2020 the brand-wise ranking ended with the supremacy of Honda with 28.264 sales (-22.2%), followed by Yamaha with 23.139 (-10.2%) and Kymco with 16.461 (-11.6%).
In fourth place Piaggio with 15.815 (-10.8%) followed by BMW with 11.019 (-13.8%) and SYM with 9.172 (-10.1%).
In the 2020 Spain was the third largest market in Europe for electric vehicles, after The Netherlands and France.