Bajaj Auto global sales rebound in the second half 2020 thanks to strong performance in Africa, Mexico and Latin America. The year ended with over 3 million sales, down 0.7 million from the previous year with all lost concentrated in the domestic region.
McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Global 2020 Sales Performance
While the 2020 will be remembered as the worst year in the last decades for the Indian motorcycles market, in case of Bajaj Auto the strong presence in the international market has partially balanced the domestic market lost.
This manufacturer is leader in the African market and very strong in Latin America, all regions hit by the covid 19 effect less than India.
However, the block of production and shipments, stopped all activity towards the African continent, crucial for Bajaj during the second quarter, creating lost in all countries, with a dramatic first half performance, down 41.4 year over year.
Therefore, in the second half sales rebound and most of the lost has been recovered ending the year with 3.05 million global sales, down 17.6%, or 0.7 million down from the previous year. All this sales have been lost in the Indian region (India, Bangladesh, Sri Lanka) while the rest of the World was flat.
While domestic sales fell 21.5%, in Latin America sales declined only 7.7%, in Africa were flat and in North America (Mexico) increased in double digit.
Bajaj Auto is an Indian brand specialized on manufacturing two-wheeler and three-wheeler, headquartered in Pune, India, world leader in the three-wheeler segment. The company name is Bajaj Auto Limited and is one of the 25 companies of the Bajaj Group.
Bajaj Auto Limited is one of the 25 companies of the Bajaj Group (founded in 1944 by Jamnala Bajaj) which actually has a presence in diverse businesses such as Electronics, Life Insurance, General Insurance, financial services and other.
The company is well-known for its R&D product development process engineering and low-cost manufacturing skills. The company is the largest exporter of two and three-wheelers in the country.
In 1959 Bajaj Auto Ltd. obtained from the Government of India the license to manufacture two-wheelers and three-wheelers. Thanks to a partnership with the Italian Piaggio, they obtained the licensee to manufacture in India the already famous Piaggio Vespa and started to produce the Bajaj Vespa 150 scooter.
In 1960 Baja became a public limited company and the plant produced the 100.000 vehicles ten years later, in the 1970, while the record of 100.000 units sold in a single financial year was hit in the 1977.
In the 1984 the company joined a partnership with the Japanese Kawasaki (which ended only in the 2017) to develop, produce sell and assist two-wheels in the Indian market.
In the 1985 it was opened a second plant (in Waluj near Aurangabad) to support the strong demand and already in the following year it was hit the milestone of half a million sales in a single financial year, becoming the biggest 100% Indian company in the sector. That year at the scooter and rickshaw production it was added the motorcycles line up.
In November 2007 Bajaj Auto International Holdings BV a wholly owned subsidiary company acquired 14.51% equity stake in KTM Power Sports AG of Austria Europe’s second largest sport motorcycle manufacturer for Rs 345 crore.
In 2012 Bajaj Auto tied up with Japan’s Kawasaki in Indonesia, lately extended to the Philippines.
On 8 August 2017 Bajaj Auto and Triumph Motorcycles UK announced global partnership whereby Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.