European Motorcycles Market ends the 2020 flat from the previous year recovering in the second half all sales lost during the March/May lockdown. Sales in the European Community + EFTA+ UK have been 1.5 million while 2021 will score the best in a decade.
Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.
European Motorcycles Market Trend
The covid 19 has changed the European motorcycles market introducing an acceleration towards the electrification process, almost slow until last year and enhancing the two wheeler mobility plus compared with public transportations.
Of course, when in the March-May period almost all major market have been blocked due to the lockdowns measures taken to counteract the virus first wave, the continental sales declined sharply.
However, the day after activities restarted (between May and June)two wheelers showrooms have been targeted by a growing number of people, most of them approaching the sector for the very first time. And sales rebound fast.
Between May and June the most of sales previously lost have been recovered with Year to date September sales down only 0.6% compared with the correspondent period last year.
Although the impact of Covid19 second wave, in the Q4 the two-wheeler market was resilient, thanks to the additional stimulus generated by the expected changes in the emission rules, effective from January 1st, 2021, when only euro5 vehicles will be registered.
Thus, following the +4.0% reported in October and the +12.6% in November, with December projection sales in the European Community +EFTA+UK in the entire year has been 1.52 million, flat from the previous year.
Looking at the single countries, the largest market is France ending the year marginally down(-6.7%) while, the second is Italy (-4.6%), and – thanks to a huge +51.5 scored in the Q3, in third place there is Germany (+18.6%).
In the same period, the market leader, Honda sold in the entire European region 185.000 vehicles (-11.7%).
In second place Piaggio with 162.000 (+2.1%) and in third the Japanese rival Yamaha with 157.000 (+1.6%).
Market Outlook 2020-2025
The reactiveness of European governments to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. However, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.
In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and -considering the November lockdowns in many countries -we downgraded next months outlook.
The 2021 will allow the market to achieve the highest level in this decade, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends.