Brazil. In 2020, Two-Wheeler Sales Down 15%. Harley-Davidson is rolls down

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Brazilian Motorcycles Market
Brazilian Motorcycles Market

Brazilian Motorcycles Market keeps upside down trend. In November sales were 101.881 (+8.1%) reducing the annual gap. However, year to date figures at 858.000, are down a deep 15.2% from the correspondent period last year. Kawasaki is shining while Harley-Davidson & Suzuki struggle.

Economic Environment

After GDP plunged at a record pace in Q2, the economy likely rebounded in Q3. Activity in the goods sector seemingly bounced back, with industrial production growing strongly in the quarter and retail sales climbing in July–August, bolstered by the emergency pandemic payments.

Moreover, the manufacturing PMI remained firmly in expansionary territory in Q3, while confidence in the industrial sector rebounded in September. Turning to Q4, incoming data paints a mixed picture. Both the manufacturing PMI and business confidence hit new record highs in October, boding well for investment. However, consumer sentiment turned more pessimistic in the same month, hinting that the recovery could be losing momentum.

Two-wheelers sales

In Brazil the automotive industry has been hardly hit by covid 19 spread, while the motorcycles sector trend is running  much better than the car sector.

In the second quarter sales felt down 61%, although the government limited lock down actions to “protect” the economy.. The market shown a recovery starting with July, with Q3 sales up 0.6%, before to show up and down in this fourth quarter, with October down 11% and November up 8%.

November sales were 101.881 (+8.1%) reducing the annual gap. However, year to date figures at 858.000 , are down a deep 15.2% from the correspondent period last year.

Looking at the categories’ performances in the first nine months, the Scooter +50 segment is falling in double-digit (-26,1%) as well as Motorcycles +50, down 22,8%.

Brand-wise, the leader is Honda with 676.000 units sold in eleven months (-18.1%), followed by Yamaha with 139.207 (+0.8%) and BMW with 10.120 (+7.6%).

In fourth place Kawasaki is shining with 8.343 units (+12.1%) followed by Suzuki with 6.772 (-40.3%) and Triumph with 4.189 (-11.1%).

Brazilian Motorcycles Market
Triumph Street Cup 1.3 2017

Market Outlook 2020-2025 improved from the previous month

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook.

In case of Brazil, recent month’s data confirmed a shy trend and the full year is projected at 926.000 units, down 15.7%, while the 2021 recovery is foreseen slow, although the pre-covid trend was almost positive.

In 2019 sales up 12% at 1.07 million units, ranking 8th in the World

Brazilian 2-wheeler market is the largest in Latin America and one of the Top 10 in the World. Hit by the economic crisis in the 2014, the market had fallen down rapidly from 1.59 million units achieved in 2013 to  814.440 in 2017.

However starting in the 2018 the market has approached a positive pathway, still in place, fueled by the growing internal demand. According to data released by the Brazilian Minister of Transportation, the total motorcycles, scooters and ATV sales in the 2019 have been 1.072.391,  up a robust 12.0%, the highest level in the last four years.

At the end of 2019, Brazil ranks as the 8th largest motorcycles market in the World, ahead of Mexico and Taiwan, and a step back to  Thailand and Pakistan.

United States Motorcycles Market