Kawasaki. The High Performance Sport Bike World Leader is losing 22% sales in 2020

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Kawasaki superbike
Kawasaki superbike

Kawasaki global sales in the 2020 are penalized by the sharp industry decline in the ASEAN region and are falling down at half million units, back at the 2014 level. In the previous three years the Japanese manufacturer had scored three all time records in a row.

McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

Kawasaki heritage

Kawasaki Motorcycles is a division of Kawasaki Heavy Industries, a firm born in the 1878 in a shipyard. Since they merged with Meguro in 1963 the firm started building high-performance motorcycles and nowadays they are active in the aerospace, industrial equipment, automotive (rail, air, marine sectors), shipment and  and energy industry as well.

THe motorbikes made by Kawasaki are well known all over the World for their green colored sports bikes, they are now an iconic brand with a long lasting tradition of exceptional bikes.

They have producing facilities in Japan, USA, Philippines, India, Indonesia, Bangladesh and Thailand.

Kawasaki Global Sales Performance

Global sales have been stable in the period 2010-2015 in the range between 450 and 500 thousand units, before to accelerate in the last three years.

In the period 2015-2019 the brand hit four consecutive growth, with the last three hitting three all time record in a row.

In the 2019 sales ended with 643.551 registrations, the record and an impressive score.

The top region is the ASEAN, where Kawasaki is producing (Thailand and Philippines) and selling hundred thousand motorcycles, even in partnership with Bajaj Auto.

In the 2020, Kawasaki is losing 36% of ASEAN sales hitting the global figures and at the end of November sales have been just over 450.000 (-24.3%) with the year ending with volume back at the 2014 level.