Honda Motorcycles global sales decreased 17.8% in the first ten months 2020 compared with the same period last year. The most important fall has been registered in the two top markets, India and Indonesia, both losing one third of volumes.
McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Honda Motor Global 2020 Sales Performance
Honda’s motorcycle business began in 1949 and in the 1964 they were already the world’s largest motorcycle company.
Today, 56 years later, they have a score of over half a century of global leadership, dominating the industry having exceeded the 0.4 billion sales and producing in 33 plants located in all continents and in 22 different countries.
In 2018, Honda established a milestone, hitting for the first time ever the record of over 20 million motorcycles sold in a single year, achieving the current all time record sales for a single brand of 20.9 million units sold.
In 2019, sales declined moderately, while the 2020 is projected below the 17 million with a projected lost of 17.8%.
Indeed, in the first ten months of 2020 the global registrations have been 13.1 million, losing 22.8% from the correspondent period last year. However, Honda’s loss was the lowest among the Top 5 Manufacturers in the World. All others, Hero, Yamaha, Bajaj and TVS reported deepest falls.
The biggest market for Honda is India, counting 21.1% of the total, followed by Indonesia, representing 20.8% and China (15.3%).
All top markets for Honda are reporting lost this year and the first markets reporting a gain are Germany (+18.3%), Guatemala (+4.2%) and Australia (+14.3%)
Honda Future Plans
As sales start rising again, rivals in India and China are rising very swiftly as well, potentially threatening the brand’s dominance in the future. Bajaj Auto from India has partnered with Triumph from the UK, and TVS Motor with BMW. Their objective is to bring cheap but well branded products to the global market, competing with all that Honda has been planning for years.
Honda aims to counter the current challenging economic environment by cutting production costs by 10% and development costs by 30% by 2025, and to boost the operating margin by 7% or 8%.
Another critical aspect in their plan is to invest a record 860 billion Yen on research and development this fiscal year even though they might have to cut costs even further. In the meantime their strategy is to combat the upcoming competition by remaining on top of the market by a technological and research standpoint, ensuring they will keep innovating and maintaining a tradition of exceptionally built vehicles.
One of their most interesting vehicles in the 2021 lineup is the new Super Cub C125, an update of the highest-selling motor vehicle of all time. It’s ancestor -the Super Cub C100- was first introduced to the European market in 1958, and became immediately an iconic vehicle. The newest version keeps the timeless step-through design that made it so popular by enabling everyone to mount it with ease. Another key feature is its reliable 125cc fuel injected engine, the front wheel ABS and the four speed semi automatic transmission that you can shift with your left foot, no clutch to worry about.
For the thrill-seekers and superbike lovers Honda will release the All-new 2021 CBR1000RR-R Fireblade SP, a limited edition amazingly performing bike that is street legal but needs a track to be fully unleashed. It’s an evolution of Honda’s legendary 1000cc sportbike, the all-new model draws heavily on MotoGP technology and will carry Honda’s sport motorcycle lineup into the future while also bolstering its racing efforts in series including the FIM Superbike World Championship. Designed from the ground up with involvement from Honda Racing Corporation (HRC) and an extreme focus on outright track performance, the CBR1000RR-R Fireblade SP pairs a more compact, yet more powerful inline four-cylinder engine with an all-new frame, and aerodynamic technologies from the RC213V MotoGP race bike are used to both increase downforce and improve braking stability.
Honda Selectable Torque Control (HSTC) has been optimized and new Brembo Stylema brake calipers bite 330mm rotors through two-level ABS. The bodywork and riding position have an uncompromising focus on aerodynamic performance, and the fairing features MotoGP-derived winglets to generate even more downforce.