Great Britain. Two wheeler market boomed +25% in October

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British Motorcycles
British Motorcycles

British Motorcycles Market reached 8.856 sales in October up 25.7%. Year to date October sales have been 90.645 (-6.0%) reducing almost all the gap towards the previous year generated during the Q2 lockdown period.

Motorcycles market in October

Following the remarkable recovery performed in the third quarter, when new two-wheeler sales grew up 25.7%, the British Motorcycles Market reached 8.856 sales threshold in October up 24.3%.

Year to date October sales have been 90.645 (-6.0%) reducing almost all the gap towards the previous year generated during the Q2 lockdown period.

Looking at the competitive arena, Honda stands first with 15.678 sales year to date (-16.7%) followed by Yamaha with 9.355 (-5.9%) and LexMoto with 7.651 (+31.6%).

In fourth place BMW with 6.876 (-18.1%) ahead of the British Triumph with 6.467 (-12.6%), Kawasaki with 5.873 (-9.6%), KTM with 5.645 (-2.3%) and Suzuki with 3.723 (-7.8%).

Market Outlook 2020-2025 improved from the previous month

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook. Demand for a more individual mobility and the increased offer of more performing electric scooter is speeding up the industry trend.

Last month market performance was in line with expectations and we have unchanged the Outlook for the full year 2020, with total sales projection at 104.000 units, down 2.9%.

Royal Enfield Continental GT
Royal Enfield Continental GT

2019: Royal Enfield booms in a moderately positive market

According to data released by the British Minister of Transportations, in 2019 was positive for the British motorcycles industry, with final sales at 107.551, up 1.6% from the previous year, at the third highest level in this decade.

Actually the British market stands as the sixth biggest in Europe,  after France, Italy, GermanySpain and Turkey, while at Global level the market is only 30th, ahead of South Korea and Australia and behind Ecuador and Paraguay.

In recent years the market has been almost stable with the lower peak in the 2012 at 94k sales and the highest in the 2016 at 128k. 

British Motorcycles Market
2019-Triumph-Bonneville-T120-Diamond edition