Europe. Two wheeler market offsets all lost with September +23.4% score

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Benelli-TRK-800

European Motorcycles Market hit a new record growth in September with 148.603 sales (+23.4%) ending the third quarter with a robust recovery (+25.1%) after the Q2 debacle (-53.6%), almost recovering the entire March-May fall.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

European Motorcycles Market Data – September 2020

For the fourth month in a row, the European motorcycles industry (27 countries in European Community+Efta+UK) reported a robust growth in September with 148.603 sales (+23.4%) ending the third quarter with a robust recovery (+25.1%) after the Q2 debacle (-53.6%).

After the first nine months, European two wheeler sales have been 1.204.426 (-0.6%) almost recovering the entire March-May fall, related with shutdown in the most of the countries.

Year to date September, the largest market in Europe is  France (-3.3% YTD) while, thanks to a huge +51.5 scored in the Q3, in second place there is Germany (+14.8% YTD).

In third place Italy (-6.7%), Spain (-10.5%), the UK (-9.0%) and the Netherlands (+27.0%).

In the same period, the market leader, Honda sold in the entire European region 158.023 vehicles (-10.9%).

In second place Piaggio with 133.855 (+1.7%) and in third the Japanese rival Yamaha with 132.864 units (+1.7%).

Behind BMW with sales at 84.274 (-6.6%), Kawasaki with 61.821 (+3.5%), Kymco with 56.736 (+3.8%), SYM with 55.240 (+4.1%) and KTM with 54.872 (+4.8%). 

Market Outlook 2020-2025

The reactiveness of European governments to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. However, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and are glad to see this outlook improved now for Europe from last month, with full year 2020 projection at 1.51 million units, down 1.9% from the previous year.

The 2021 will allow the market to be back at pre-covid level, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends.