Germany. Piaggio is leader in September in a booming (+58%) motorcycles market

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Germany Motorcycles
Germany Motorcycles

Germany Motorcycles sales kept the amazing trend with 20.216 units, up a huge 58.4%, moving the year to date 2020 score at 194.687 sales, up 13.4%. The market is fueled by demand for individual mobility more than any other in Europe. Piaggio is the market leader.

Two-wheelers market trend in September

In September, new motorcycles sales in Germany kept the amazing trend with 20.216 units, up a huge 58.4%, moving year to date 2020 score at 194.687 sales, up 13.4%. The market is fueled by demand for individual mobility more than any any other in Europe.

Brand wise, the market leader in the first nine months is Piaggio with 25.602 (+20.0%) ahead of the former leader BMW with 23.905 (-0.3%) and Honda with 21.640 (+19.7%).

In fourth place KTM  with 18.111 units (+20.0%) followed by Yamaha with 18.019 (+17.6%), Kawasaki with 16.069 units (+19.6%) and Harley-Davidson with 9.238 (-1.8%).

Motorcycles Market Trend

According to data released by the German Minister of Transportations, in the 2020 the market start was outstanding reporting a huge increase in January (+42%) before to moderate in February (+3.7%) and lose in March (-19.8%) and in April (-28.2%) when it was anyhow the best performer among the Big 5 European countries and the largest country for volumes in the entire continent.

The Covid19 experience left people with more desire from freedom and mobility, individually if possible, and the German two-wheeler market reaction in May has proved. Our expectations were already positive, but sales data exceeded the forecast anticipating the recovery. Sales were 26.633, up 14.6%.

In June the market boomed at +33,4% with 27.818 sales, reaching for the First Half of 2020 122.350 units sold (-1,3%).

The trend kept growing in July with +42,9% and sales at 32.122 and in August with 25.317 sales, up a huge 54.2%.

Market Outlook 2020-2025

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook. Demand for a more individual mobility and the increased offer of more performing electric scooter is speeding up the industry trend.

Following the superb September performance we have further upgraded the next months outlook with a full year 2020 sales projection at 225.000, +15% and a still almost positive trend in the next year.

Germany Motorcycles
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