Spain. Motorcycles market decelerated in September due to rapid covid 19 resurgence

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Spanish Motorcycles market decelerated in September closing the month with 17.382 units sold, only +1.7%. The first nine months of 2020 reported 134.286 units sold, -10.0%. The rapid covid 19 growth deteriorated the short term outlook and we revised down the 2020 full year outlook.

Two-wheelers sales in September

Spanish Motorcycles Industry decelerated in September, closing the month with 17.382 units sold, only +1.7%. The first nine months of 2020 reported 134.286 units sold, -10.0%. 

The country is still dealing with a high and growing number of Covid 19 cases, and partial lockdown are reducing the consumer demand.

 Looking at the year to date ranking by Brand, Honda is on top of the list with 22.051 units (-22.4%), followed by Yamaha with 17.821 (-10.8%) and Kymco with 13.909 (-3.2%).

In fourth place Piaggio with 11.141 (-19.5%) followed by BMW with 7.859 (-20.5%) and SYM with 6.924 (-13.2%).

For what concern the electric vehicles, Silence is the market leader with year to date figures at +89.2%YTD gain at 78.1%. IMF Industrie reached the second place thanks to the E-PTIO, followed by EMCO, up a huge +199%.

2020 Motorcycles Market Trend

Following a string of sixth consecutive annual increase, the 2020 was expected again as a very positive year for the Spanish motorcycles industry. The forecast were confirmed in the first two months, with year-to-date February sales at 29.187 units, up 11.8%.

Unfortunately the risk correlated to the development of Covid19 in the country has been underestimated by the government and first measures had been taken only in mid-March with the results that Spain is the second most hit country in Europe, after Great Britain, and the lockdown period was almost extended with near 8 weeks time.

All motorcycles plants (including components manufacturers) and dealerships were closed for near 50 days and in March sales have been only 9.195, down 45.9%, ending the Q1 at 38.432 units, down 10.8%. In April sales were 1.079 (-93.5%) while the re-opening allowed to recover in May, with 11.024 sales (-44.1%).

The post covi19 era could follow a new track, as May sales mix indicates, with electric vehicles jumped at 15.7% of total industry, with all e-scooter brands boosted and with the Spanish Silence in second place in absolute in the market with 1.364 sales, not far from the leader, Honda (1.783, -53%).

In June, the market registered a shy improvement (+6.9%) closing the first half at -27.4% with 73.138 units.

Third quarter growth speed was outstanding with July sales up 19.5% and August up 28.1%.

Market Outlook 2020-2025

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook

Considering the current market environment, we have now reduced the next months outlook for the country, considering the growing measures to limit covid 19 spread will stop the market recovery.

Thus our current Outlook for the full year 2020 is at 182.000 units (-6.9%).

and in case of Spain, we have increased the future projections.

The full year 2020 sales in Spain is now expected at 197.000 units, down 2,8% from the previous year.

Market Heritage

At the end of 2019, the Spanish market ranked third in Europe, after France, and Italy. one place ahead of Germany and Turkey.

At Global level the market was only 25th, ahead of Guatemala , Turkey and Paraguay and behind Germany, Democratic Republic of Congo and Kenya.

Following the 2008-2009 fall, in the recent years the market entered in a positive mood. Indeed, after having peaked down in the 2014 with a record low volume of 135.082, the market has progressively recovered in the last five years, ending the 2019 with 202.000 registrations.

In these years the market changed, with the sharp decline of the 50 cc models demand, the growth of above 50cc scooters, tricycles and quadricycles and the growth of motorbike sector, fueled not only by the traditional Spanish love for this products but also by a strong recovering economy, with growing spending power for leisure goods. 

In terms of volumes and comparing final figures between the 2014 and the 2019, the scooter/moped 50cc segment grew up 14%, the 50cc + scooter/tricycles +18% and the motorbikes +69%, being the only segment with higher volumes in the 2018 compared with 2012.