Italy. Two-wheeler market kept the fast recovery in September (+27%) with EVs booming


Italian motorcycles market kept the fast track in September reporting a solid +27.5% and consolidating the recovery. YTD September figures are down 6.9%, with 197.582 units sold. However, as the market is well-performing and projects good feeling for the last three months of the year.

Two-wheelers sales in September

Italian Motorcycles market is experiencing a strong rebound pulled by consumers’ demand which raised immediately after Covid-19. September recorded a new double-digit growth, in line with the trend of the previous months. New motorcycles sales grew 27.5% during the month with 25.350 units sold.

YTD September figures are down 6.9%, with 197.582 units sold. However, as the market is well-performing and projects good feeling for the last three months of the year.

Looking at CC Class grouping, data confirms consumers’ preference toward lower displacements vehicles, while 751-1000 CC-Class and 1001-9999 CC-Class are falling in double-digit. For what concern the electric vehicles, the segment is growing fast (+419% last month) taking full benefit from the strong incentives subsidies released by the government, effective since August 1st.

In the first nine months of the year, the top selling manufacturer was Honda with 40.837 units (-12.8%) ahead of Piaggio with 31.131 (-8.7%) and Yamaha with 23.282 (+1.1%).

Behind Kymco with 19.201 (-5.6%) and BMW, penalized because of the slower demand for high segment models, with 11.378 (-17.8%).

Looking at the emerging segment of electric models, the best seller this year is Silence landed this year in the market and already first with 2.468 sales, well ahead of the former leader, the italian Askoll with 1.671 units (+21.2%) and recently launched Chinese NIU with 1.057 (+75.3%).

So far the electric vehicles demand was mainly fuelled by fleet and rental business segment. Matched with our expectations, August and September showed a boom on private consumers demand, thanks to the e-incentives put in place by the government.

Motorcycles Market Trend

The Italian Motorcycles market was is a good momentum up to the end of February, with a first two months sales volume at 36.489 up 9.3% from the correspondent period last year.

Just 10 days after, all dealers were shut down by the Government’ restrictions and within few days all the OEMs based in Italy have closed the plants.

In March motorcycles sales have been 8.519 (-65%) ending the first quarter with 45.004 units (-25.7%) and in April were 897 (-96.9%).

The lockdown ended on May 6th and clients flow grew up substantially with high demand for individual mobility with astonishing results, with monthly sales at 26.765, down 1.9%, anticipating a rally or following months.

Indeed, in June sales were 42.500, up a robust 35.1% ending the first half 2020 with 113.680 units (-10.3%).

Third quarter growth speed was outstanding with July sales up 24.1% and August up 40.7%.

Market Outlook 2020-2025

The reactiveness of the Italian government to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. Moreover, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and are glad to see this outlook stable in a fast track, with full year 2020 projection at 245.000 units, down only 3% from the previous year.

The 2021 will allow the market to hit the highest level in the last decade, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends. A double-digit growth is expected.