Great Britain. Triumph underperforms in August shining market (+31.2%)

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British Motorcycles
British Motorcycles

British Motorcycles Market marked +31.2% in August with sales at 9.087 units. Despite the remarkable result, YTD August outcome remains negative (-11.8%) with 67.314 registrations. On the silver lining, the latest striking trends boost full year 2020 projections.

Motorcycles market in August

British Motorcycles Market reached 9.087 sales threshold in August, up a remarkable 31.2%. Coupled with the previous months’ results, the market is definitely showing signs of recovery. During the month lockdown restrictions have been further eased and the Government set up new project to boost the economy.

Despite the encouraging performance, total sales 2020 until August are still down 11.8%, with 67.314 units. 

Looking at the competitive arena, Honda stands first with 11.899 sales YTD (-20.7%) followed by Yamaha with 7.300 (-6.1%), LexMoto with 5.374 (+23,1%) and Triumph with 4.934 (-18.3%). 

In fifth place BMW, with 4.845 (-25.2%) ahead of Kawasaki with 4.424 (-16.5%), KTM with 4.152 (-11.7%) and Suzuki with 2.672 (-13.9%).

2020 & 2021 Motorcycles Market Data & Outlook

Following the recent years steady pathway, the British motorcycles industry started the 2020 with a moderately positive speed in January (+2.8%) and February (+3.0%), before falling down in March (-21.6%) and in April (-84%) when the spread of Covid19 forced people to stay home and shut down activities (unfortunately only since March 19th the Government started following the World Health Organization route).

The country was heavily affected by the delay in taking concrete actions against the virus. When in late May – early June the rest of Europe was reopening nearly all economic activities, under new safety conditions, the UK was still in partial shutdown and re-opening planned for July.

While the rest of Europe is already recovering, the motorcycles industry in UK was still in the nightmare in May with sales at 5.395 units, down 50.4%, the worst results in the continent.

In June the market recovered with 13.361 sales (+14.8%), ending the first half with 44.192 sales, down 26.3%.

In July the market grew +41,9%, registering 14.070 units.

Market Outlook 2020-2025 improved from the previous month

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook. Demand for a more individual mobility and the increased offer of more performing electric scooter is speeding up the industry trend.

The June recovery was expected and in addition to July and August positive results the market outlook for the full year 2020 is showing a total sales projection of 104.000 units, down 2.9%.

Royal Enfield Continental GT
Royal Enfield Continental GT

2019: Royal Enfield booms in a moderately positive market

According to data released by the British Minister of Transportations, in 2019 was positive for the British motorcycles industry, with final sales at 107.551, up 1.6% from the previous year, at the third highest level in this decade.

Actually the British market stands as the sixth biggest in Europe,  after France, Italy, GermanySpain and Turkey, while at Global level the market is only 30th, ahead of South Korea and Australia and behind Ecuador and Paraguay.

In recent years the market has been almost stable with the lower peak in the 2012 at 94k sales and the highest in the 2016 at 128k. 

British Motorcycles Market
2019-Triumph-Bonneville-T120-Diamond edition